Andy on Twitter

  • So true "Today’s “best practices” lead to dead ends; the best paths are new and untried." ,
  • So true "Today’s “best practices” lead to dead ends; the best paths are new and untried." ,
  • Says everything you need to know about the internet in NZ - why isn't this an election issue ,
  • Hansen is right. Re-write the rules or its game over for Rugby.... ,
  • Greenwald in New Zealand: Grandstanding doesn’t get more condescending or counter-productive | PandoDaily ,
  • “We the people want our money safer than our selfies.” PayPal goes after Apple in a full page NYT ad | PandoDaily ,
  • A disgraceful abuse of monopoly power and example of blatant collusion to rig global payments. Why not make it open? ,
  • OK - so you collude with the schemes and SMBs and consumers are just meant to be OK paying Apple for a feature ,
  • Finally someone speaks out on how Oracle won... they did it by doing what they'd been proven to be doing before ,
  • "Hello Apple Watch, Goodbye Paper Boarding Passes?" ...umm.. Do it already on my phone. Yawn ,
  • “Thirty Things I’ve Learned” by ,
  • This site is cool... having fun imagining places to go... ,
  • Foggy Sydney morning. Spooky. ,
  • Might not like Starbucks coffee but you gotta love the innovation pace. Lots Aussie retailers could learn from them ,
  • Loved Chef last night, can't wait to watch this... Nick Cave: 20,000 Days on Earth ,
  • Connect

Rugby Is In Ruins

Spiro nails it. Refs run the game to ruin through outrageous, inconsistent and game deciding rulings. Rugby is less about players and more about refs. In fact, teams with possession are better off hanging around for penalty against equal or stronger sides. The game is in a terrible place.

I just found the decision of Jaco Peyper to yellow card two All Blacks just bout as bewildering as his scrum rulings. The two yellow card sendings off for ‘cynical’ play at the ruck have set a poor precedent. If players are going to be sent off for ‘cynical’ play, then most of the forwards will be in the sin bin. Certainly Michael Hooper and Richie McCaw would never finish a match.

The first penalty of the Test, for instance, when Scott Fardy deliberately fell across the All Blacks ruck and stopped a strong attack was as ‘cynical’ as that of the Wyatt Crockett and Beauden Barrett. Why wasn’t he given a yellow card?

The yellow card was introduced for repeated professional or cynical fouls in the scoring zone. Several infringements were needed before the yellow card sanction was to be used. Under Peyper the yellow card seems to have morphed into a first resort punishment for play deemed illegal anywhere on the field.

There are too many yellow cards issues, anyway. By bringing yellow cards into general play, Peyper threatened to destroy the integrity of the Test. It was noticeable that the All Blacks coaches were so nervous about his propensity to hand out yellow cards that that took Crockett off the field.

 

  • Inspired

Who’s Your Dumbo Feather?

For decades we’ve gone on and on about “church and state”. We buy media because of the performance of the media, not the function the medium actually serves. Its a marriage of convenience. And for the most part that makes sense.

Where most marketers are going wrong is applying that absolutely. Done this way we ignore the very function and purpose of media — and the opportunity to create amazing new shows, programs and publications.

Decades ago a hipster couple came to see me in San Francisco to chat about a cool new publication they were launching. Kind of The Economist meets Vanity Fair meets Popular Mechanics for the tech world. They had me sold on the design alone. A few of us got behind them and away it went. That publication is Wired.

What about titles like Dumbo Feather. Its small in circulation but its a very high value circulation. High in production values and storytelling. Its a publication of merit. And its worth supporting for the story it tells and the function it serves. (And they are ten years young with the latest edition).

Or The Collective. I remember Lisa out hunting for her first advertisers – and I chose to support it early because of its purpose and potential impact on an important segment of the market. Now its arguably the most important publication for Women entrepreneurs and business leaders in Australia. It’s not an easy one to fit into a big media spend – its not likely to pop-up on the radar of the big media agency – and they aren’t likely to succumb to the brutal buying terms of the big buyer, the economics don’t support it.

But much like Dumbo Feather, its worthy of support on the merit of its intent. Doubly important, its an opportunity to use great content, distribute to your own audiences, and connect through events.

All of these publications point to the need for buyers, marketers and advertisers to support publications not just based on reach, but also purpose and potential. It could be with as little as two percent of your total budget. But putting that two percent to work matters. 

Simply put, supporting media is more than about buying ads. Its about creating conversations, ensuring our societies stories get told well, and creating the inspirational publications of the future.

Marketers need to open their buying aperture.

  • Loved

Never Outsource Your Brand

Companies do it all the time – they put their brand in the hands of third parties who care less about your brand and only about transactions at any cost.

This worked fine in a world where customer experience was masked by word of mouth or buried in the back of news papers. In this new world, transparency exposes brand’s truths. As they say, sunlight is the best disinfectant. The difference now is that is is the customers administering the sunlight.

Telstra’s a brand I’ve tried to like. Some great marketing, a strong agency, good people — all of that persuaded me to give them a go. Terrible experiences in mobile and broadband left me disappointed. The company that felt it necessary to call me constantly so see if I was happy, hasn’t bothered to call once since I switched to Vodafone. 

And today we’ve been harassed no less than six times from a company called Telechoice. Now when we ask them who there company is, they just hang-up. But call they do. They represent Telstra apparently.

I’ve never bought into the argument that the customer is in more control than ever – all I can do is move my business elsewhere and I’ve always been able to do that. But what we do have is the ability to expose brands for what they are at an unprecedented scale. Take the promise of Spark – a rebranded Telecom NZ – which despite a fresh new look thinks its ok to have people knocking on your door at 6pm at night. Not fresh and friendly at all. Or Telstra’s constant interruptions of our family Saturday morning.

Brand owners need to take charge of customer experience – starting with the sales process. And they need to get ruthless about realising the expectations of their leadership for nothing other than stellar customer service.

Those that don’t should expect nothing other than total transparency in the market and a good dose of sunlight.

  • Loved

A Question Asked of The Dali Lama

Q:What thing about humanity surprises you the most?”

A: Man. Because he sacrifices his health in order to make money. Then he sacrifices his money to recuperate his health.Then he is so anxious about the future that he does not enjoy the present, and as a result he does not live in the present or the future. He lives as if he’s never going to die, and then he dies having never really lived.”

  • Inspired

Viral Dynamics

When people think viral they often think it comes down to all us humans switching onto something and sharing it like crazy. In fact, very traditional marketing techniques matter. Like celebrity endorsement.

Take Samsung’s dominance of videos over the last week. As Ad Week reports Samsung’s YouTube video for its music-streaming Milk service includes cameos from Iggy Azalea, Little Dragon, Childish Gambino, John Legend, Lady Antebellum, Cold War Kids and Chromeo. The video has 22.8 million views, 458 tweets and more than 9,500 Facebook Likes.

Sure content matters. But endorsers and talent really matters in the world of viral.

  • Learned

Change the Way You Work

  • Chromecast is on fire. Wait till you start using Chromebox. It is going to change your workplace forever. A year after launch, Chromecast streaming sticks have been used 400 million times to cast media to TVs. But the bigger story is that Chromecast is starting to change our concept of a TV itself.
  • And this is what happens when you focus on customer experience. Amazon.com Announces Second Quarter Sales up 23% to $19.34 Billion. Thank goodness because their TV ads aren’t going to do it for them.
  • The Evolving VC Industry – some great observations. The VC industry is changing. The press has focused on the wrong story – crowd funding. The bigger story is the shift from public financing to private financing and the bifurcation of the venture industry. This presentation examines the case.
  • Facebook now worth more than Coke or ATT.
  • Big banks need to adopt practices from little start-ups. Senior Westpac banker Brian Hartzer says banks should try to act like start-up companies if they are to thrive in an era of sweeping technological change.
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