Andy on Twitter

  • The wall of advertising on Facebook is getting ridiculous. On mobile every third thumb stroke yields another nearl… ,
  • If never ceases to amaze me the inane crap people will suggest marketing is about. What BS. Seth is better than th… ,
  • That could be it. Yikes. ,
  • Sad to see Rapha close in Sydney. They’ll loose the community and fans. And all that ransom shopping. That’s the i… ,
  • For all those upset that RL positions itself as a US company with NZ roots, this is why. Access to massive amounts… ,
  • Getting served ads -like that promoting the Apple App Store - and reconciling that with digital marketing’s claims… ,
  • When Mark says this I don’t think he is blaming anyone, just speaking the truth. “The biggest lesson from this year… ,
  • Another year. Another brilliant Ad. They've got some magic going here... ,
  • Spot on commentary about how marketers are missing a trick in owning and defining customer experience. Also like hi… ,
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  • Why focus on millennials ? Why not focus on the underlying structural change and that TV is still fundamentally on… ,
  • Ummmm... No, not really. I love the work does but as an always recovering smoker, I can tell you the addic… ,
  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
  • good for for pulling out of the premium/express lane at AKL airport. It's had the desired effect and order… ,
  • More Millenial myths exposed ,
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New Rules for the New Economy

New Rules for the New Economy. This thought is right on the money:

“We need to shift away from the notion of technology managing information and toward the idea of technology as a medium of relationships,” writes Michael Schrage in Shared Minds, a book about the new technologies of collaboration. Despite the billions of bits that information hardware can process in a second, the only matter of consequence silicon produces are relationships.

Of course reputation and trust have been essential in all economies of the past, so what’s new? Only two things:

  • With the decreased importance of productivity, relationships and their allies become the main economic event.
  • Telecommunications and globalism are intensifying, increasing, and transforming the ordinary state of relationships into an excited state of hyperrelations–over long distances, all the time, all places, all ways. It’s not Kansas anymore; it’s Oz.

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