Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Loved

The Black Cloud

Fred Hoyle’s the Black Cloud is a stunning read. Well worth the time and accolades as one of the greatest works of science fiction ever. Loved this opening to one of the latter chapters:

It is curious in how great a degree human progress depends on the individual. Humans, numbered in thousands of millions, seem organized into an ant-like society. Yet this is not so. New ideas, the impetus of all development, come from individual people, not from corporations or states. New ideas, fragile as spring flowers, easily bruised by the tread of the multitude, may yet be cherished by the solitary wanderer.

One Response

  1. By Alan Kelly on November 11th, 2012 at 9:25 am

    Thanks for Hoyle’s quote. Good ideas are everywhere and, yet, that’s as much the barrier to their success as anything. We are in a modern renaissance where ideas can be floated and tested, particularly in thanks to SoMe. But the irony is that the media and motivations are so keen that we literally have too much to consider.

Speak Up — Add Your Thoughts

Connections

  • Loved
How did you connect?   [?]
Indulgences-Coffee