Andy on Twitter

  • Great piece of writing ... The Forgotten Legend of Silicon Valley’s Flying Saucer Man ,
  • Cardinal Pell, top advisor to Pope Francis, found guilty of ‘historical sexual offenses’ | America Magazine ,
  • Never buy a Miele appliance. Service levels are appalling. @MieleAustralia,
  • A Primer on Digital Humans by @soulmachines,
  • OK ... that's a quote to ponder: "In today's economy, innovation means elegant theft: robbery of your data, privacy… ,
  • Great read for all of you suffering from . ,
  • The wall of advertising on Facebook is getting ridiculous. On mobile every third thumb stroke yields another nearl… ,
  • If never ceases to amaze me the inane crap people will suggest marketing is about. What BS. Seth is better than th… ,
  • That could be it. Yikes. ,
  • Sad to see Rapha close in Sydney. They’ll loose the community and fans. And all that ransom shopping. That’s the i… ,
  • For all those upset that RL positions itself as a US company with NZ roots, this is why. Access to massive amounts… ,
  • Getting served ads -like that promoting the Apple App Store - and reconciling that with digital marketing’s claims… ,
  • When Mark says this I don’t think he is blaming anyone, just speaking the truth. “The biggest lesson from this year… ,
  • Another year. Another brilliant Ad. They've got some magic going here... ,
  • Spot on commentary about how marketers are missing a trick in owning and defining customer experience. Also like hi… ,
  • Connect

Best Brands Outperform

Finally catching-up on some of the FTs that landed in the driveway this week. Interesting feature on branding and overall brand performance.

The challenge with charts like those below is they are used very liberally by marketing services providers to justify brand investment. It’s far more complex that the straight line between “good brands = more market value”. Many of the brands that outperform though invest little in traditional brand building and put their weight behind the fundamentals first – great customer service, amazing products and an experience that delights. You can call that good branding. But you can equally call that plain old fashioned good business.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]