Andy on Twitter

  • Leonardo da Vinci's brilliance endures 500 years after his death ,
  • Embarrassed to be an American. Thrilled to be a Kiwi. It's not complete but a start. ,
  • Peeps, looking for a great agency/freelancer in Sydney with deep skills - build campaigns, edms etc in Pardot. Help!,
  • Disagree with this... myopic digital thinking. Miss by Kraft was underinvesting in brand and in some markets sellin… ,
  • Epic morning ,
  • Stunning Queenstown ,
  • Never gets old this view. Always changing with the light and seasons. ,
  • This is a maddening feature of Spotify and one of those moments of dissatisfaction that drives switching. Postal A… ,
  • A really good read... To often I see the value of data as a defensable advantage overstated... The Empty Promise of… ,
  • Brilliant... Choir! Choir! Choir! Epic! Nights: David Byrne + NYC sing HEROES via @YouTube,
  • Good move ... Westpac turns on AI chatbot ,
  • Paul is doing a great job of unpacking marketing trends and news. Worth a read if you are a marketer ,
  • Great read. Underscores how innovation happens in fast moving innovators is so radically different that incumbents.… ,
  • When landing in LAX and getting to terminal takes the equivalent of 70% of the flying time to LAX. Really… ,
  • The quality of questions matters... Good read... ,
  • Connect

ideas for healthcare

We launched an IdeaStorm for healthcare today… Chris gets what we are up to

In the “you’ve gotta take a look at this department,” check out Ideastorm for Healthcare from DELL. Their original Ideastorm project was about giving voice to a community to better improve Dell products and services. Ideastorm for Healthcare gives a specific community a place to come and talk about things from their perspective.

Take note of this idea. They’ve given voice to a segment of their community that matters to them. It’s obviously the sign of things to come, and not a bad way to show that you’re listening. It’s also great for your product marketing teams as well as better customer service.

It’s a win, provided your community rushes in to respond and do their part. Remember, it’s not exactly sexy for customers to talk about you and your product unless they come away with the feeling that they’re being equipped for further success. Meaning, people love when you listen by giving them exactly the product they want/need/crave.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
Indulgences-Coffee