Comments on: Project da vinci http://www.thedailylark.com/dell/project-da-vinci/ Welcome to the Daily Lark, the rants, ramblings and musings of Andy Lark - serial opinionator, mover and shaker Sun, 06 May 2012 14:41:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Can Marketing Save Dell? « A Human Voice http://www.thedailylark.com/dell/project-da-vinci/comment-page-1/#comment-668 Can Marketing Save Dell? « A Human Voice Tue, 11 Dec 2007 20:03:33 +0000 http://www.thedailylark.com/dell/project-da-vinci/#comment-668 [...] other reasons) advertising cannot save Dell.  By the way I think Dell knows this - just go read Andy Lark’s post on the [...] [...] other reasons) advertising cannot save Dell.  By the way I think Dell knows this – just go read Andy Lark’s post on the [...]

]]> By: Tom O'Brien http://www.thedailylark.com/dell/project-da-vinci/comment-page-1/#comment-667 Tom O'Brien Tue, 11 Dec 2007 19:59:40 +0000 http://www.thedailylark.com/dell/project-da-vinci/#comment-667 Hi Andy: Nice blog. I have been saying that the Dell WPP deal is Agency 2.0 (well, it might be . . .) One group that owns the story, another that brings it to life, and a third who figures out how to *distribute* the story over the ever growing number of channels (TV, Print, Online, social media, etc.) And sitting over on the side is another group who measures the ROI of the whole venture - they help keep the whole thing on track by letting you know what works. Tom O'B www.motivequest.com Hi Andy:

Nice blog. I have been saying that the Dell WPP deal is Agency 2.0 (well, it might be . . .)

One group that owns the story, another that brings it to life, and a third who figures out how to *distribute* the story over the ever growing number of channels (TV, Print, Online, social media, etc.) And sitting over on the side is another group who measures the ROI of the whole venture – they help keep the whole thing on track by letting you know what works.

Tom O’B
http://www.motivequest.com

]]> By: SpongeBob http://www.thedailylark.com/dell/project-da-vinci/comment-page-1/#comment-666 SpongeBob Tue, 04 Dec 2007 12:58:01 +0000 http://www.thedailylark.com/dell/project-da-vinci/#comment-666 I find this most intriguing: "We’ve got some great agencies working with us and we will explore ways of keeping it that way, albeit in a new operating construct." Right. From the "call a spade a shovel and cross your fingers" school of thought? :) Sounds like same old win in a new bottle to me. I find this most intriguing: “We’ve got some great agencies working with us and we will explore ways of keeping it that way, albeit in a new operating construct.”

Right. From the “call a spade a shovel and cross your fingers” school of thought? :) Sounds like same old win in a new bottle to me.

]]> By: ST http://www.thedailylark.com/dell/project-da-vinci/comment-page-1/#comment-665 ST Tue, 04 Dec 2007 12:33:52 +0000 http://www.thedailylark.com/dell/project-da-vinci/#comment-665 I want a sexy tungsten-finish laptop with all the cutting edge jazz inbuilt: webcam, fingerprint authentication, Windows xp (not Vista, and at no extra cost), fastest dvd burner, four gig of memory, and a kickbutt 15 inch screen. Vaio seems to be the only one with the sleep looking model and a regular keyboard. Rest all of this is noise. Warm fuzzy brand or no brand, no one gives a fig anymore. I don't see any marketing from Sony Vaio. But I love their stuff and recommend it like crazy to everyone I care about. Which is instructive, because about five years ago I was doing the same for Latitudes. I want a sexy tungsten-finish laptop with all the cutting edge jazz inbuilt: webcam, fingerprint authentication, Windows xp (not Vista, and at no extra cost), fastest dvd burner, four gig of memory, and a kickbutt 15 inch screen. Vaio seems to be the only one with the sleep looking model and a regular keyboard. Rest all of this is noise. Warm fuzzy brand or no brand, no one gives a fig anymore. I don’t see any marketing from Sony Vaio. But I love their stuff and recommend it like crazy to everyone I care about. Which is instructive, because about five years ago I was doing the same for Latitudes.

]]> By: Micro Persuasion http://www.thedailylark.com/dell/project-da-vinci/comment-page-1/#comment-661 Micro Persuasion Mon, 03 Dec 2007 03:49:10 +0000 http://www.thedailylark.com/dell/project-da-vinci/#comment-661 <strong>Dell, WPP Form Project Da Vinci Marcom Agency to Serve Dell...</strong> Dell and WPP are getting together to form a specialized marketing communications firm that does one and only one thing - serve Dell. The computer maker will invest invest $4.5 billion in billings in the agency over the next three... Dell, WPP Form Project Da Vinci Marcom Agency to Serve Dell…

Dell and WPP are getting together to form a specialized marketing communications firm that does one and only one thing – serve Dell. The computer maker will invest invest $4.5 billion in billings in the agency over the next three…

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