Andy on Twitter

  • Very smart move by Adobe - snaring Marketo for $4.75 billion | ,
  • Worth a watch – What Does Facebook Do With My Data? - YouTube ,
  • Is this OK? Me thinks not... Here’s how Google knows when an online ad makes you buy the product in real life… ,
  • Local burger joint empty of people other than queue of Uber Eats and Deliveroo delivery peeps waiting for orders... sign of the times...,
  • Big congrats to the ⁦@Hubdoc⁩ team... great products deserve to grow together... ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Amazon needs to stop the geofencing nonsense. Can get a kindle book in the US store but not in the AU store. Same b… ,
  • Why are the All Blacks so good? - CNN ,
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  • Am on the hunt for an awesome marketing opps / agile specialist who can help instrument marketing, build our workfl… ,
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A Snapshot of the Marketing Business

Nice post here by Richard Edelman on an event they staged last week. Some highlights:

  • Ideas are paramount. Too much time is spent on where to communicate, not enough on what to talk about. Ideas can be gathered by listening to stakeholders and consumers online. Yes! As much as I love the science of communications and marketing, we shouldn’t ever forget that first and foremost we are a creative profession!
  • The new sweet spot for video content is a 3-4 minute segment, between long form (movie) and short form (30 second spot). This is the average length of segments on YouTube. Can’t wait till all corporate pitches conform to the same format – like Demo!
  • There is further proof of Linda Stone’s adage, “The World of Continuous Partial Attention”. Thirty eight percent of those watching the Oscars on TV were also on-line. People may be watching TV but are watching TV differently.

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