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  • Great read - love that is smashes the rampant ageism and myth of youth ... Alan Patricof: An Ageless VC Makes a Spl… ,
  • Some of the best music you'll ever listen too... stacked-up and ready to stream ,
  • Warm up for the Sydney to Hobart. ,
  • The power of brand influencers - interesting read. Interested in views on their methodology - might work for US mar… ,
  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Dennis clearly doesn’t understand that a BYO challenge for the last AC was well past 200m. Unless you sailed Oracle… ,
  • And that’s the point - Amazon is a boost to SMBs and entrepreneurs locked out by big retail. And so much for big br… ,
  • Little evidence in here of impact in meetings but suspect the same applies. Laptops Are Great. But Not During a Lec… ,
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Measuring Brand Mentions In Conversations…

New firm to track brand mentions in conversations…

On average, Keller Fay finds that people discuss about a dozen brands
each day. The most discussed brands are media and entertainment
products like movies, TV shows and publications. But many people also
discuss food products, travel brands and stores. Target, K-Mart, Sears, J. C. Penney, Gap, Victoria’s Secret and Wal-Mart rank among the retailers most frequently mentioned.

…Mr. Keller said that companies could use word-of-mouth research to
guide their advertising process. For example, he said, Keller Fay
recently ran a search through a database of diary entries for a luxury
goods company to see what consumers were saying about it. It turned out
that people with high incomes were not talking about the brand, but
people who made less money were talking about it a lot. The luxury
goods company, which Mr. Keller would not identify, now plans to
refocus its advertisements to reach wealthier customers.

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