Andy on Twitter

  • Trying to setup any product is enough to send anyone into the depths of despair. So bad. Why can’t everyone just use @google,
  • Hey, anyone got line of sight to a great contract or semi perm proposal writer in the US?,
  • Huge congrats to the Four Pillars gang. Amazing brand building and products are brilliant. Way to go. Beer giant Li… ,
  • And it so so hard for so many small businesses - tax policies and particular are just crazy ,
  • Whoever voted for this guy, please don’t do it again. Clearly has neither the intellect or sensitivity to lead. Ra… ,
  • Makes me physically sick reading this. Thoughts are with all Kiwis and all of you in Christchurch. Just horrific. ,
  • Great suggestions here... How to Configure Your iPhone to Work for You, Not Against You by ,
  • This is a delicious gin from Four Pillars. Up there with the Manly Seasider Gin ,
  • Love the idea of the cool seats but based on the rest of the concept they haven’t flown international cargo class m… ,
  • Going to cancel my SMH subscription. How any credible newspaper could peddle this crap is beyond me. Staggering. ,
  • Love the positive energy of the NZ commentators on what has to be one of the worst displays of rugby by any… ,
  • So A2 milk invests 75% more in marketing and reaps massive results. Great to see a brand with the courage to bet o… ,
  • The hunt for the fish pirates who exploit the sea ... great read ,
  • Execsplaining the McSweeny’s “Business Words” – : The Next Generation ,
  • I see the highlanders are still sporting their awful hi-vis safety vest uniforms.,
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THE GREAT INCOMPLETENESS

What sets a blog apart from a book, or say an article for a magazine? I’ve long argued it is incompleteness. At their heart – however long or small – a blog post ultimately aspires to be a conversation — and a blog a conversation starter. That the technology we use connects, categorizes and distributes our content give these conversations legs.

Our medium also provides us with an out. We can be wrong. Right. Or, somewhere in between. But the onus isn’t necessarily on us to be complete or accurate. Every conversation represents a point in the evolution of the thought or idea. In fact, the quality of the circle with who you are conversing can illuminate and enhance our words. If you don’t value the conversation, you’ve switched back to transmitting content, becoming a web publisher.

I was struck by Malcom Gladwell’s view of his writing in a recent New York Magazine article (about his new book Outliers). He appears to view his work much in the same way as we might view a blog post:

When Gladwell’s critics themselves are world experts—as was the case when New York Times business writer Joe Nocera went after Gladwell for “conflat[ing] fraud with overvaluation” in a New Yorker article that argued that Enron’s misdeeds were hidden in plain sight—Gladwell retreats to the defense that his writing is merely meant to be provocative. “I don’t think it’s proper for someone in my position to be a definitive voice,” he says. “These books and New Yorker articles are conversation starters.”

How do you enhance a book and embrace the conversation? For most authors it appears impossible – without publishing it as a blog or wiki. For most they start the conversation but aren’t present for it, reinforcing the romantic notion of the isolated writer, lonely at work.

Clearly there are many opportunities to ignite a conversation – and many vehicles by which to do it. But to not participate seems like an opportunity lost.

Is the intent to start a conversation enough? Especially when your medium isn’t fostering participation?

Speak Up — Add Your Thoughts

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