Andy on Twitter

  • Great to see James Dilworth added to the business hall of fame. His legacy has made a difference to so many lives t… ,
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CMO Tenure

This is a bit worrying given my new gig. I wonder if I can outlast the elephant? The understory here is interesting – how can companies create long-term shareholder value with these kinds of tenure periods?
Look out! If current trends continue, the tenure of a typical CMO may soon outlast the gestation period for an elephant. According to new research by executive search firm Spencer Stuart, the average CMO tenure at business-to-consumer companies has gone up by nearly a full month—from 22.9 months a year ago to a whopping 23.7 months. (For the record, elephant moms carry their kids for two years before giving birth.) . – CMO Magazine Term Limits

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