Andy on Twitter

  • If you were looking to create a community within a site - conversations etc.. Which software would you use?,
  • As must read for any marketer. Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy ,
  • Great read... 21 Lessons From Jeff Bezos' Annual Letters To Shareholders - CB Insights Research ,
  • customer satisfaction survey fatigue ,
  • great post from John on how algorithms erode trust and love. ,
  • So the lounge in LA has a dining room but you can only access it if you are going to certain locations… ,
  • So Brilliant.... Banksy painting sells for $1.9 million then self-destructs ,
  • Oh... have now got maintenance on board. So, cant actually keep planes in the air either it seems. In… ,
  • Three AA flights. One cancelled. One delayed by over an hour. Another delayed - they can’t find a flight attendant.… ,
  • I wonder if brands like have any idea that it's actually the customer who is in control and that the c… ,
  • Funny... Land in LAX after messed up flight. Three emails asking for reco on best airline to fly LAX t… ,
  • WOW.... WHAT A READ!!! The Big Hack: How China Used a Tiny Chip to Infiltrate U.S. Companies - Bloomberg ,
  • Never ever Fly just shocking how bad they are. Appalling.,
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  • Postive news... Departure cards to be scrapped | RNZ News ,
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The Panel That Never Was

I was meant to be at Ad:Tech this week in New York. Unfortunately it wasn’t to be – but the panel I was meant to lead looks like it went really well. Look at some of the things leaders had to say about podcasting:

“Reach is pretty limited right now, but you’re reaching an enthusiast audience,” Ms. Papadopoulos said. She said the Volvo sponsorship on Autoblog.com reached about 120,000 people a month. Ms. Pitcher’s (Citrix) reach ranges from 10,000 to 100,000 monthly.

“People like ads, they don’t like interruptions,” said David Goodman, president-marketing at Infinity Broadcasting. (I really agree with this – the rise of the participatory era is the death of the age of interruption)

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