Andy on Twitter

  • Embarrassed to be an American. Thrilled to be a Kiwi. It's not complete but a start. ,
  • Peeps, looking for a great agency/freelancer in Sydney with deep skills - build campaigns, edms etc in Pardot. Help!,
  • Disagree with this... myopic digital thinking. Miss by Kraft was underinvesting in brand and in some markets sellin… ,
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  • A really good read... To often I see the value of data as a defensable advantage overstated... The Empty Promise of… ,
  • Brilliant... Choir! Choir! Choir! Epic! Nights: David Byrne + NYC sing HEROES via @YouTube,
  • Good move ... Westpac turns on AI chatbot ,
  • Paul is doing a great job of unpacking marketing trends and news. Worth a read if you are a marketer ,
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  • Clearly courts have no concept of brand distinctiveness. Big win for Bega, huge loss for anyone managing a brand ,
  • Learned

Productivity Booster #1: Use Email as Intended

I’ve been asked several times in the past week for tips on how to be more productive. I’m going to post thoughts for comment. Hopefully they’ll help.

Asana is great for tracking tasks across a team. Rather than email tasks, use Asana and keep track of progress as well as discuss the task. You’ll cut down the email ping-pong, sleep easier knowing where people are at on tasks, and declutter your inbox.

A task is implicitly a communication but email wasn’t designed for that kind of communication. Use email as intended…

Team Asana have been running a great challenge to actually go without email. I like it.

For those frustrated by Asana’s lack of offline support, try the weirdly names Hill88 app for Asana.

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