Andy on Twitter

  • Ummmm... No, not really. I love the work does but as an always recovering smoker, I can tell you the addic… ,
  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
  • good for for pulling out of the premium/express lane at AKL airport. It's had the desired effect and order… ,
  • More Millenial myths exposed ,
  • Really enjoying the weekly newsletter. Check out issue 10: ,
  • This is more a guide on how to not allocate your spend... 8 Things You Should Know About CMO Spend from Gartner is… ,
  • Great read on the Skimm. Wonder how many marketers are able to comprehend the reach and power of newsletters in the… ,
  • Why it is so important not to discount the power of so called traditional media. Digital and print are one. Journal… ,
  • You really can't make this stuff up. Truly epic brand nonsense. ,
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  • Seems like being onside no longer matters in rugby @AllBlacks,
  • It’s like a mix of rugby and on field lecture. Wonder if they will actually play between resets and penalties. Yawn. @AllBlacks,
  • While I wouldn't put Cheika in the same camp as any of these great coaches, Hansen makes a huge point as applicable… ,
  • If you were looking to create a community within a site - conversations etc.. Which software would you use?,
  • As must read for any marketer. Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy ,
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READ THIS

  • Malcom Gladwell’s new book… The Outliers: “Outliers is at once Gladwell’s least and most ambitious book. Unlike The Tipping Point and Blink, which took their counterintuitiveness to extremes, the conventional wisdom Gladwell seeks to demolish in Outliers isn’t even really CW anymore. Is there anyone who still believes that “success is exclusively a matter of individual merit,” which is how Gladwell describes his straw man? And yet, as Gladwell examines all the things other than individual merit—the “hidden advantages and extraordinary opportunities and cultural legacies”—that produce hockey stars and software billionaires and math geniuses, he builds a brief for a massive reorganization of social structures and institutions that will give people who don’t have those advantages and opportunities and legacies an equal shot at success.” Preorder on Amazon.
  • The Internet vs. books: Peaceful coexistence…
  • Dean Kaman’s next thing…

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