Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Apple Pay vs. Current C

It’s somewhat amusing to read coverage of Apple Pay while sitting in Sydney. Apple Pay solves a uniquely American problem – cheques and signatures for credit card transactions which result in high fraud levels. Consumer convenience has always been secondary – if it had been a primary concern they would have done this long before now.

Simple an easy payments are something we addressed long-ago down under through a combination of smarter credit cards and apps on phones. Tap-and-go is now familiar and popular.

Seeing alternatives like Current C emerge in the US is interesting in that it addresses another problem unique to that geography (at this stage). And that is the collusion that has occurred between technology and credit card providers to set fees and lock-up transaction processes.

Years ago a really super smart developer said to me that every closed and proprietary system would be met not just by alternatives, but at some a point a powerful and open standard that would crush both. Think Java for payments. I wonder if Samsung could be the company to pioneer that open ecosystem – its current approach to NFC would suggest so.

Suggesting that consumers won’t largely want CurrentC misses the point – its the businesses, big and small, that have to shoulder the cost that will want it. And so long as they market and encourage it, its got a chance. Moreover, any incentive will be automatically applied as they subtract the credit card and Apple tax.

I just wonder if at any point anyone bothered to get on a plane and take a look at what has happened in the Australian and New Zealand markets where competition has driven innovation to outpace the best in Silicon Valley, in turn ultimately benefiting rather than taxing the small businesses that make the economy hum.

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