Andy on Twitter

  • Really, directly in the middle of the biggest city in Australia and two bars from and NBN that is gl… ,
  • Great piece of writing ... The Forgotten Legend of Silicon Valley’s Flying Saucer Man ,
  • Cardinal Pell, top advisor to Pope Francis, found guilty of ‘historical sexual offenses’ | America Magazine ,
  • Never buy a Miele appliance. Service levels are appalling. @MieleAustralia,
  • A Primer on Digital Humans by @soulmachines,
  • OK ... that's a quote to ponder: "In today's economy, innovation means elegant theft: robbery of your data, privacy… ,
  • Great read for all of you suffering from . ,
  • The wall of advertising on Facebook is getting ridiculous. On mobile every third thumb stroke yields another nearl… ,
  • If never ceases to amaze me the inane crap people will suggest marketing is about. What BS. Seth is better than th… ,
  • That could be it. Yikes. ,
  • Sad to see Rapha close in Sydney. They’ll loose the community and fans. And all that ransom shopping. That’s the i… ,
  • For all those upset that RL positions itself as a US company with NZ roots, this is why. Access to massive amounts… ,
  • Getting served ads -like that promoting the Apple App Store - and reconciling that with digital marketing’s claims… ,
  • When Mark says this I don’t think he is blaming anyone, just speaking the truth. “The biggest lesson from this year… ,
  • Another year. Another brilliant Ad. They've got some magic going here... ,
  • Learned

Banks on Twitter

We are doing OK but have much to do to drive online engagement. Here is the rub:

Here’s the rest of the stats for the 400 retail banks on Twitter and how they all break down.

Followers

  • Banks with less than 200 followers: 188 (47%)
  • Banks with more than 1,000 followers: 40 (19.8%)
  • Banks with more than 5,000 followers: 27 (6.8%)
  • Number of people following banks on Twitter: 713,744
    (246,334 or 35% of which are attributed to AmEx, arguably not a retail bank)
  • Average number of followers per bank: 1,784
  • Mean number of followers: 222

Following

  • Banks following no one: 43 (10.8%)
  • Banks following 10 people or less: 102 (25.5%)
  • Banks following fewer than 200 people: 275 (68.8%)
  • Banks following 1,000 people or more: 40 (10%)
  • Mean number of people followed: 64

Tweets

  • Banks with 10 tweets or less: 53 (13.3%)
  • Banks sending over 1,000 tweets total: 58 (14.5%)
  • Total tweets sent by 400 English-speaking banks: 363,344
  • Average number of tweets sent per bank: 908
  • Mean number of tweets sent: 195

Frequency

  • Banks who tweeted in the last 2 hours: 78 (19.5%)
  • Banks who tweeted in the last 24 hours: 166 (41.5%)
  • Banks who tweeted in the last week: 238 (59.5%)
  • Banks who haven’t tweeted in a month or more: 121 (30.3%)
  • Banks who haven’t tweeted in over a year: 65 (16.3%)
  • Banks who have never sent a tweet: 15 (3.8%)

5 Responses

  1. By Simone McCallum on October 9th, 2011 at 4:06 am

    I think stats on the number of mentions, RTs, lists, favourites etc would also be helpful when looking at indicators of engagement.

    I liked the way followers were correlated with the customer base on the Top 35 Banks on Facebook list the Financial Brand also published recently: http://thefinancialbrand.com/19526/the-top-35-banks-on-facebook/.

    Gives an idea of who is punching above their weight.

  2. By Geoff Kim on October 9th, 2011 at 11:00 pm

    I created a Klout list of those Banking twitter accounts, which covers some of the metrics @simone mentioned above. I took the top 50 from the Financial Brand list, and also added some other Aus/NZ banks:
    http://klout.com/#/getbiglittlekid/list/bank-tweets

    • By Simone McCallum on October 9th, 2011 at 11:05 pm

      Interesting reading Geoff. Good to see some of the Southern Hemisphere banks represented in the top 20! 😉

      • By Geoff Kim on October 9th, 2011 at 11:14 pm

        Including South Africa.. I like that the avatar for the FNB Guy is actually a FNB guy!

  3. By courtney lambert @cjlambert on October 16th, 2011 at 3:02 pm

    Yes interesting and a good starting point. Audience quality is an issue too. Curious to know how you are going to factor this in? So many spam accounts and ‘follow back’ nonsense that warp the figures.

Speak Up — Add Your Thoughts

Connections

  • Learned
How did you connect?   [?]
Indulgences-Coffee