Andy on Twitter

  • Watching on EK from Nice to Dubai. Go boys go! Thanks Emirates!!!! And for backup feed ,
  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Learned

Be Careful with User Feedback

This story on Nokia’s demise gets at the real issue behind why so many companies fail to innovate. They listen to users. It’s the one mistake Apple didn’t make. Nokia did, as told by its lead designer:

“That is a pain point for me, because by far they didn’t invent the touch screen phone, we had applications, we had internet phones, we had all that functionality . . . but all of our user testing pointed to the fact that no-one wanted touch phones.”

That feedback look then results in lack of urgency.

“We realised at Nokia that touch was increasingly important and were working towards doing it, but when a company is really busy holding on to what it has built, it is difficult to put enough of a push towards something so drastically new and engender urgency in it,” he says.

“Kudos to Apple though, they had absolutely nothing to lose by taking the risk of re-thinking the interface in such as way, as it was their introduction to the market.”

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