Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Bike Site of the Week

Love the layout and content over at Tokyo Fixed. And they sell T-Level bags.

2 Responses

  1. By Hal on April 17th, 2012 at 12:31 am

    – Donnie! I just saw the sneak preview of Kerri and Andy’s ptohos. I have no idea whom they are but the pictures are ~!Absolutely Breathtaking!~ I am not even Kidding! I got goose bumps from my arms down to my legs. Amazing Beautiful job you both did. Kelly

    • By EHDEN on May 27th, 2012 at 2:04 pm

      It’s tough, but you have to remember that it’s a good paernt’s job to make themselves redundant eventually she has to be able to manage without you, and these are the first steps along the way .They suddenly look so tiny in their own room, don’t they?

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