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Brilliant Idea

Starbucks continue to innovate like crazy in the social media space. Love what they are doing on Foursquare (bigger post to come on FS soon…). Location-based marketing will be a significant play – for anyone with a location – in the coming year.

Starbucks, a company that already rewards frequent customers with the Barista badge on social gaming app Foursquare — is officially turning on the rewards side of its experimental Foursquare loyalty program with the first-ever nationwide mayor special.

Starting today, mayors of individual Starbucks stores can unlock the Mayor Offer and enjoy a money-saving perk for their frequent store checkins.

The deal offers customers a $1 discount on a Frappucino. The special greets mayors with this message: “As mayor of this store, enjoy $1 off a NEW however-you-want-it Frappuccino blended beverage. Any size, any flavor. Offer valid until 6/28.”

Tristan Walker, who heads up business development at Foursquare (Foursquare), tells us that the Starbucks special is a one-time mayor deal that runs through June 28, but he’s optimistic that Starbucks will continue to experiment with mayor rewards on an ongoing basis. “Starbucks is particularly innovative as it relates loyalty and social media,” Walker noted, “so we continue to be super excited to explore this intersection with them.”

There are a number of reasons why the Starbucks nationwide mayor reward is significant. It’s a first for both Foursquare and the coffee retailer, and will likely bring mass attention to the marketing possibilities of the location-sharing trend.

3 Responses

  1. By Mark on May 18th, 2010 at 1:18 am

    I noticed this on another site and thought it was an excellent and innovative idea.

    After your talk @ UoA a couple of fridays ago (and seeing how few people put their hand up when you asked who here was using Foursquare) my dissertation is now focussing on location based services and their value add to organisations . So a big thank you for brining Foursquare and its limited user base here in NZ to my attention.

    Im hoping I can find a few companies here in NZ that are considering implementing these types of services within the next year, you wouldn’t happen to know of any would you?

    Any how I’m intently looking forward to your larger post on Foursquare coming soon 🙂

  2. By Rishi Dave on May 18th, 2010 at 11:24 am

    I wonder how many people have flipped this and successfully asked for a discount after being mayor?

  3. By Philippe on September 17th, 2012 at 8:56 pm

    Have no enough money to buy a buinlidg? Worry no more, because that’s real to take the to work out such kind of problems. Thus take a short term loan to buy all you need.

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