Andy on Twitter

  • For all those upset that RL positions itself as a US company with NZ roots, this is why. Access to massive amounts… ,
  • Getting served ads -like that promoting the Apple App Store - and reconciling that with digital marketing’s claims… ,
  • When Mark says this I don’t think he is blaming anyone, just speaking the truth. “The biggest lesson from this year… ,
  • Another year. Another brilliant Ad. They've got some magic going here... ,
  • Spot on commentary about how marketers are missing a trick in owning and defining customer experience. Also like hi… ,
  • Be careful peeps. Just got hit by very professional scammers and very aggressive originating from 0390187136. Pret… ,
  • Why focus on millennials ? Why not focus on the underlying structural change and that TV is still fundamentally on… ,
  • Ummmm... No, not really. I love the work does but as an always recovering smoker, I can tell you the addic… ,
  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
  • good for for pulling out of the premium/express lane at AKL airport. It's had the desired effect and order… ,
  • More Millenial myths exposed ,
  • Really enjoying the weekly newsletter. Check out issue 10: ,
  • This is more a guide on how to not allocate your spend... 8 Things You Should Know About CMO Spend from Gartner is… ,
  • Great read on the Skimm. Wonder how many marketers are able to comprehend the reach and power of newsletters in the… ,
  • Why it is so important not to discount the power of so called traditional media. Digital and print are one. Journal… ,
  • Learned

Change the Way You Work

  • Chromecast is on fire. Wait till you start using Chromebox. It is going to change your workplace forever. A year after launch, Chromecast streaming sticks have been used 400 million times to cast media to TVs. But the bigger story is that Chromecast is starting to change our concept of a TV itself.
  • And this is what happens when you focus on customer experience. Amazon.com Announces Second Quarter Sales up 23% to $19.34 Billion. Thank goodness because their TV ads aren’t going to do it for them.
  • The Evolving VC Industry – some great observations. The VC industry is changing. The press has focused on the wrong story – crowd funding. The bigger story is the shift from public financing to private financing and the bifurcation of the venture industry. This presentation examines the case.
  • Facebook now worth more than Coke or ATT.
  • Big banks need to adopt practices from little start-ups. Senior Westpac banker Brian Hartzer says banks should try to act like start-up companies if they are to thrive in an era of sweeping technological change.

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