Andy on Twitter

  • Embarrassed to be an American. Thrilled to be a Kiwi. It's not complete but a start. ,
  • Peeps, looking for a great agency/freelancer in Sydney with deep skills - build campaigns, edms etc in Pardot. Help!,
  • Disagree with this... myopic digital thinking. Miss by Kraft was underinvesting in brand and in some markets sellin… ,
  • Epic morning ,
  • Stunning Queenstown ,
  • Never gets old this view. Always changing with the light and seasons. ,
  • This is a maddening feature of Spotify and one of those moments of dissatisfaction that drives switching. Postal A… ,
  • A really good read... To often I see the value of data as a defensable advantage overstated... The Empty Promise of… ,
  • Brilliant... Choir! Choir! Choir! Epic! Nights: David Byrne + NYC sing HEROES via @YouTube,
  • Good move ... Westpac turns on AI chatbot ,
  • Paul is doing a great job of unpacking marketing trends and news. Worth a read if you are a marketer ,
  • Great read. Underscores how innovation happens in fast moving innovators is so radically different that incumbents.… ,
  • When landing in LAX and getting to terminal takes the equivalent of 70% of the flying time to LAX. Really… ,
  • The quality of questions matters... Good read... ,
  • Clearly courts have no concept of brand distinctiveness. Big win for Bega, huge loss for anyone managing a brand ,
  • Connect

Constraints Are A Good Thing

One of the cornerstones in Buddhist teaching is the removal of the uncessecary. Why have draws full of plates and bowls when you only need one? Essentially, creating constraints frees us. James latest email from his terrific blog applies the same logic to productivity. And he is right on the money.

Meanwhile, when we place a constraint on ourselves, it can become much easier to get something done. This is especially true if it is a constraint that forces us to start small.

  • If you want to start exercising, set a rule for yourself where you are not allowed to exercise for more than 5 minutes. You have to stop exercising after 5 minutes. I talked with a reader named Mitch who used this strategy to make his first six weeks of exercise very easy and then gradually built up to doing more. He ended up losing over 100 pounds. (Nice work, Mitch!)
  • If you want to become more creative, you can use constraints to drive your creativity. For example, you could write a book by only using 50 different words. This is the strategy Dr. Seuss used to write Green Eggs and Ham. (Full story here.)
  • If you want to eat more vegetables, you could limit yourself to only one type of vegetable this week. By limiting the number of choices you have to make, it’s more likely that you’ll actually eat something healthy rather than get overwhelmed trying to figure out all of the details of the perfect diet.

A great read. Its worth subscribing to Jame’s email.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]