Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Inspired

Disrupt or Be Disrupted

  • Australia is a prime target for digital disruptors: Boston Consulting Group’s CEO nails what Aussie businesses need to do to stay alive. “Australian companies are in danger of being pushed aside by innovative competitors from at home and abroad unless they move more quickly to catch up with the digital revolution.”
  • What is your cognitive bias… go on, have some fun, find out.
  • So much for privacy. Are you correlating purchase data with advertising behaviour? Here’s how. Everyone in advertising is buying exhaustive records of your purchases—all your purchases—and comparing them to your viewing habits so that they know which ads you saw and whether or not they changed your behavior.
  • And on privacy… more than half of mobile users don’t want their location tracked. And the reason is practical. Of the 50 percent of participants who didn’t want to be tracked online, privacy was the No. 1 reason offered, at 51 percent. Another 13 percent didn’t want to receive too many messages and 8 percent were wary of irrelevant messages. An additional 5 percent of users were afraid a marketer would manipulate their information or send inappropriate and uninteresting messages.
  • Your actions will be tweeted. Southwest deals with a Twitter issue, the wrong way. Again exposing how quickly a great social program can be corrupted and polluted by actions at the edge of the network. In short, have you trained your frontline staff on social media and your preferred response to issues.
  • Yes We Cannes: Chris has some great takeouts from his journey to Cannes. Wrestling Possums is a blog to follow.

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Connections

  • Inspired
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