Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
  • Learned

Distraction

I finally found the time to finish Damon Young‘s Distraction – a book I picked-up at the opening of the School of Life in Melbourne. What a brilliant read. It’s a look at the lives of a mix of philosophers, artists and thinkers through the lens of focus. In short, the opposite of a life of distraction is one of authentic freedom – and that is acheived by focus. Thought-provoking and clever.

This reviewer nicely summed it up

For all its warmth and accessibility, Distraction, is by no means a ‘soft’ read. It is scathing about a distracted mind, ‘a clumsy, fumbling guide’ that often leads us ‘to seek asylum in false consolation, delusion or ubiquitous noise’. It has a lot to say about the world of work, dominated not by ‘information economy’ but ‘attention economy’, in which what looks like cutting-edge employment ‘turns out to be busywork’. Its sharp discussion of forms of governance and of our shared civic sphere is fuelled by Young’s profound disappointment with what it means to be political. Above all, it is insistent that we commit ourselves to shunning borrowed or half-baked lives, that, no matter how powerful the fears and the temptations, we retreat neither from ourselves nor from the world that we inhabit.

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