Andy on Twitter

  • Very smart move by Adobe - snaring Marketo for $4.75 billion | ,
  • Worth a watch – What Does Facebook Do With My Data? - YouTube ,
  • Is this OK? Me thinks not... Here’s how Google knows when an online ad makes you buy the product in real life… ,
  • Local burger joint empty of people other than queue of Uber Eats and Deliveroo delivery peeps waiting for orders... sign of the times...,
  • Big congrats to the ⁦@Hubdoc⁩ team... great products deserve to grow together... ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Amazon needs to stop the geofencing nonsense. Can get a kindle book in the US store but not in the AU store. Same b… ,
  • Why are the All Blacks so good? - CNN ,
  • Yep... 😀 ,
  • Am on the hunt for an awesome marketing opps / agile specialist who can help instrument marketing, build our workfl… ,
  • Connect

Does New Media Act for the Brand

FT points to the massive dominance Facebook and Google have over digital spend – about 75% of all new digital spend in fact. And that soon digital will eclipse television in terms of spend. Paul Frampton, chief executive of Havas Media Group UK, says they are “black boxes” that have too much power.

“They don’t give agencies or the brands access to their algorithms and the data being mined are for Google and Facebook — and not for the brand.”

Yes, except we as advertisers have access to massive amounts of data from both. As a result we can do fine grain targeting and drive ever increasing efficiency even as prices increase. So, perhaps it’s a grey box. 

Not touched on is whether the increase in share of media wallet is a result of us doing more in digital, or, significant increases in prices. Both are happening. What we are doing is moving more within the digital wallet as well – less to Yahoo!, Linked-in (barely noticeable at Cannes), Bing and others.

I’ll let you read the rest but what amazes me is how absent the marketer is from these conversations. Lots of agency folk, buyers and consultants. The reality is the shift is being driven by clients.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]