Andy on Twitter

  • Whoever voted for this guy, please don’t do it again. Clearly has neither the intellect or sensitivity to lead. Ra… ,
  • Makes me physically sick reading this. Thoughts are with all Kiwis and all of you in Christchurch. Just horrific. ,
  • Great suggestions here... How to Configure Your iPhone to Work for You, Not Against You by ,
  • This is a delicious gin from Four Pillars. Up there with the Manly Seasider Gin ,
  • Love the idea of the cool seats but based on the rest of the concept they haven’t flown international cargo class m… ,
  • Going to cancel my SMH subscription. How any credible newspaper could peddle this crap is beyond me. Staggering. ,
  • Love the positive energy of the NZ commentators on what has to be one of the worst displays of rugby by any… ,
  • So A2 milk invests 75% more in marketing and reaps massive results. Great to see a brand with the courage to bet o… ,
  • The hunt for the fish pirates who exploit the sea ... great read ,
  • Execsplaining the McSweeny’s “Business Words” – : The Next Generation ,
  • I see the highlanders are still sporting their awful hi-vis safety vest uniforms.,
  • The Machine Stops... ,
  • Reckon abandons battle with rivals MYOB, Xero... thinks it’s because ⁦@Xero⁩ throws money and marketing... ge… ,
  • Germany blocks Facebook from pooling user data without consent. So does this rule apply to every merger? Tough call… ,
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Every Bastard Says No

Every Bastard Says No has to be one of the best marketing reads in a long time – and a must for any entrepreneur. Written by 42 Below Vodka founder Geoff Ross and his wife Justine Troy it’s the story of a Kiwi brand that could.

I love the contrarian views – all well said in the chapter – "I Hate Marketing". Somewhat ironic coming from a former Saatchi and Saatchi suit and celebrated marketer. “People want to stay in the comfort of their own office and feel important by drawing big diagrams, and fancy documents in Powerpoint, but whilst all that’s happening, nothing’s being sold”.

It’s not out in the US just yet but you can get a copy here.

 

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