Andy on Twitter

  • The great thing about Twitter is being a able to have chats with my President. All one way but chats just the same. He's in Sicily!,
  • Peter Farrell is so impressive. Such an amazing Aussie brand and product. Solving real issues. Sleep disorders are a disease.,
  • As much as I complain about airlines huge thanks to for great service on my epic SYD-LAX-AUS-SFO-SJC-LAX-SYD-ADL trip,
  • So proud of the RL team. Amazing achievement. ,
  • Just finishing preso on Mobile experience has by far the worst airline mobile app I've ever reviewed. Shocking. @epicfail,
  • Ultimate in bank branding. Mega Bank. All they need to do is add evil. ,
  • What I Learned From Increasing My Prices - ExtendsLogic ,
  • On marketing workflows... ,
  • So love the story of Ted Kooser... ,
  • ,
  • So much . Going to miss you bro'. ,
  • The ageist conceit that younger workers have more energy | ,
  • Apple Pay is useless. Works less than 50% of time in taxis. Google Pay is 100% great. No bank should be supporting AP. ,
  • Super proud of presenting at YouTube brand camp. So good.,
  • Inspired

Fair Enough

A publisher mate of mine called me with a few questions about my post on regulating bloggers. His question was how do we draw the line between media and blogger? It’s a tough question but here are some thoughts:

Dont base it on traffic. That ignores the network effect of sites like Facebook and the scale that is achieved through simple links and search. Traffic is also ever shifting. Some days you would be regulated. Other days you wouldn’t. One link in the future could change your status.

Perhaps it could be a simple self declaration based on guidelines – all done online. Guidelines to explore might include whether the blog is revenue generating or directly used for commercial purposes. Or, if the site is a self-declared media network powered by bloggers. A great example of this in action is the impressive MaxConnectors which just launched here in Australia.

I’m not sure how you can effectively regulate the rest of us that are sharing thoughts and ideas, that view our content as personal opinion, and who ultimately are guided by no commercial intent. To regulate this would be to attempt to regulate conversation – albeit, online and in written form, but conversation nevertheless.

I do like the idea of a set of standards for bloggers, commentators and serial opinionators to work to. We could crowdsource those. Clearly there needs to be some discussion around how we manage link-baiting, trolling and conversation-jacking. 

Speak Up — Add Your Thoughts

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