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  • Execsplaining the McSweeny’s “Business Words” – : The Next Generation ,
  • I see the highlanders are still sporting their awful hi-vis safety vest uniforms.,
  • The Machine Stops... ,
  • Reckon abandons battle with rivals MYOB, Xero... thinks it’s because ⁦@Xero⁩ throws money and marketing... ge… ,
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  • The nonsense never ends ,
  • Interesting but Marketshare nailed this some years ago... Unilever Is Working on a Cross-Media Measurement Model to… ,
  • While I can’t stand the Super Bowl Ad Mania this move by Yellowtail is interesting in how they’ve got around ABs ca… ,
  • As many as 11,543 Microsoft employees got swept up in a reply-all email apocalypse ... that’s why it should have be… ,
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Frame or Die

Aaker gets at the importance of framing. Worth a read

Framing has an impact on the purchasing (and voting) decisions people make. Studies have shown that people consistently prefer 75% lean meat to 25% fat, that an organization making a handbag will be perceived as warmer but less competent if a dot org label is attached to it, that the consumption of wine with a North Dakota label will be less enjoyable than the same wine with a California label, and that a risky decision framed as a potential gain will be preferred over one framed as a potential loss (Tversky and Kanneman’s prospect theory, reported in their classic 1979 article).

… When building a brand, instead of arguing about the superiority of the brand, focus on framing the discussion so that competitors’ arguments are not even on the radar screen, because they don’t speak to the key element of the brand decision.

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