Andy on Twitter

  • Argentina beat France. Wow.,
  • AOL’s ‘digital prophet’ is everything wrong with Corporate America today via @washingtonpost,
  • Too long to set scrums. Barnes needs to stop the commentary and red the game ,
  • Welsh slowing the game down and Barnes helping. 2-3 minutes to set a scrum. Rubbish @allblacksrugby,
  • Wayne Barnes - already two appalling decisions @allblacksrugby,
  • 20,000 Interviews Later. A Lesson in Hiring Top Executives from Claudio Fernandez-Araoz: ,
  • 20,000 Interviews Later. A Lesson in Hiring Top Executives from Claudio Fernandez-Araoz: ,
  • And no, NZ wouldn't benefit if all the team sailed for UAE under their flag - what a stunningly bad conclusion ,
  • Treasury totally misses the point. It isn't about direct economic benefit, its a sports sponsorship. ,
  • Talking finance and fashion with UK entrepreneur and designer Emma Lomax via @feedly,
  • If a 173-year-old public company can digitally transform, what’s your excuse? via @feedly,
  • Thinking, straight and crooked - love the idea of Computing as Complimentary intelligence via @feedly,
  • Brain food: diet's impacts on students are too big to ignore ,
  • A to X Writing Advice, Courtesy of Copy Chief Benjamin Dreyer — Medium ,
  • Westpac beats Commonwealth Bank in satisfaction rankings ,
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Frame or Die

Aaker gets at the importance of framing. Worth a read

Framing has an impact on the purchasing (and voting) decisions people make. Studies have shown that people consistently prefer 75% lean meat to 25% fat, that an organization making a handbag will be perceived as warmer but less competent if a dot org label is attached to it, that the consumption of wine with a North Dakota label will be less enjoyable than the same wine with a California label, and that a risky decision framed as a potential gain will be preferred over one framed as a potential loss (Tversky and Kanneman’s prospect theory, reported in their classic 1979 article).

… When building a brand, instead of arguing about the superiority of the brand, focus on framing the discussion so that competitors’ arguments are not even on the radar screen, because they don’t speak to the key element of the brand decision.

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