Andy on Twitter

  • If you were looking to create a community within a site - conversations etc.. Which software would you use?,
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  • customer satisfaction survey fatigue ,
  • great post from John on how algorithms erode trust and love. ,
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  • So Brilliant.... Banksy painting sells for $1.9 million then self-destructs ,
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  • Three AA flights. One cancelled. One delayed by over an hour. Another delayed - they can’t find a flight attendant.… ,
  • I wonder if brands like have any idea that it's actually the customer who is in control and that the c… ,
  • Funny... Land in LAX after messed up flight. Three emails asking for reco on best airline to fly LAX t… ,
  • WOW.... WHAT A READ!!! The Big Hack: How China Used a Tiny Chip to Infiltrate U.S. Companies - Bloomberg ,
  • Never ever Fly just shocking how bad they are. Appalling.,
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  • Postive news... Departure cards to be scrapped | RNZ News ,
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Great Idea. Not so clever Marketing.

I really like the idea of readability. Remove all the clutter. Save stuff you want to read in a clean, easy to read format… read on any device… Trouble is I already have one App for that and no way of testing Readability without paying the monthly fee.

Here is what I’d suggest they do:

  • Intro a 30 day trial
  • Charge for Apps but not the browser plug-in – you can get the free App here
  • Remove the monthly charge – this is a perceptual leap for many folks like me. Sure, it’s only five bucks, but monthly? Give folks a three month option. Or let them buy a year packaged with a discount.
  • Not sure I get the writer/publisher benefit angle. Sounds nice but hardly seems like a cause to support?

Selling on the web is all about pricing dynamics. Readability looks great and will do well with some.

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