Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Learned

How Best to Drive Work Life Integration

When I was speaking at CBA’s brilliant Women In Focus Conference this week I mentioned how important it is to shoot for Work Life Integration rather than Work Life Balance. Its such an important idea I’m going to write more about it.

Then I got this email from Kemi who heard me speak. She’s a coach, writer and all round beautiful person.

As a coach to women I support my clients to navigate this exact question, and have had success for them and my family by asking this one question, to the children.

So many parents suffer guilt worrying about the time that have away from their children, and stressing about the therapy bills they may have to pay in the future. Few people actually ask the children what they want. When I am going away for work I ask my children ‘What do you need from me before I go or after I get back?’ 

The answers are never, can you do every school pick-up, can you be at every meal, can you tuck me in every night.

Over the years the responses I have had have been “ Can we do craft onThursday afternoon?’ ‘Can we go on a mummy daughter date before you go.’ ‘Can I make my own patch in the garden.’

Asking our children what they actually want from us and then following through on their ask, releases parents from guilt and has the child know that they have been considered and what they want matters.

Such great advice! You can buy Kemi’s book here

 

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