Andy on Twitter

  • This is more a guide on how to not allocate your spend... 8 Things You Should Know About CMO Spend from Gartner is… ,
  • Great read on the Skimm. Wonder how many marketers are able to comprehend the reach and power of newsletters in the… ,
  • Why it is so important not to discount the power of so called traditional media. Digital and print are one. Journal… ,
  • You really can't make this stuff up. Truly epic brand nonsense. ,
  • ,
  • Seems like being onside no longer matters in rugby @AllBlacks,
  • It’s like a mix of rugby and on field lecture. Wonder if they will actually play between resets and penalties. Yawn. @AllBlacks,
  • While I wouldn't put Cheika in the same camp as any of these great coaches, Hansen makes a huge point as applicable… ,
  • If you were looking to create a community within a site - conversations etc.. Which software would you use?,
  • As must read for any marketer. Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy ,
  • Great read... 21 Lessons From Jeff Bezos' Annual Letters To Shareholders - CB Insights Research ,
  • customer satisfaction survey fatigue ,
  • great post from John on how algorithms erode trust and love. ,
  • So the lounge in LA has a dining room but you can only access it if you are going to certain locations… ,
  • So Brilliant.... Banksy painting sells for $1.9 million then self-destructs ,
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How IT Execs Consume

Some interesting insights from Strategic Oxygen:

  1. Younger CIOs consume a lot, a lot of everything. Older CIOs should pay attention to the need for a wide net of information sources. The tendency to lock into a few is the way of the future.
  2. Everything online is hot and immediate. This is most true in areas like blogs and IT forums when we asked the younger CIO about content needs.
  3. Tech publications’ online versions matter more to the younger CIO than the older ones — who like print. This spells a real problem for the print publications and maybe that means they become thinner in size and content and less useful for information.
  4. Analysts’ opinions and white papers have resonance for the younger CIO because they offer experienced views. ROI tool sites seem to have more attraction to the younger than the older.
  5. Brand Web sites have FAR less value among the younger CIO target. For any of you older CIOs out there, it might be time to look elsewhere than the brands own advertising portal for information.
  6. Older CIOs love the trade show, the out-of-office experience for an extended period of information gathering. We all might need to re-think this as the curve of acceptance drops off very significantly as a CIO gets younger. Time is everything for the younger CIO, trade shows are all time.
  7. Technology information Web sites (like Techrepublic) work well for the Cusper or the generation-Y CIO but not so much the Boomer.
  8. Podcasting is a thing of youth.

500+ CIOs - IMpactful Vehicles for Awareness Stage Chart

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