Andy on Twitter

  • Very smart move by Adobe - snaring Marketo for $4.75 billion | ,
  • Worth a watch – What Does Facebook Do With My Data? - YouTube ,
  • Is this OK? Me thinks not... Here’s how Google knows when an online ad makes you buy the product in real life… ,
  • Local burger joint empty of people other than queue of Uber Eats and Deliveroo delivery peeps waiting for orders... sign of the times...,
  • Big congrats to the ⁦@Hubdoc⁩ team... great products deserve to grow together... ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Amazon needs to stop the geofencing nonsense. Can get a kindle book in the US store but not in the AU store. Same b… ,
  • Why are the All Blacks so good? - CNN ,
  • Yep... 😀 ,
  • Am on the hunt for an awesome marketing opps / agile specialist who can help instrument marketing, build our workfl… ,
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How to drive a successful social media campaign

Some good principles here. Nothing new and most of them have been batted about over the past few years, but I am still astounded how many don’t get the Engagement point. The steps:

  • Focus: Hand pick small audiences that will have a positive emotional reaction to the campaign you’re pushing.
  • Grab attention: The more you remove barriers for the audience to help you, the better your chances. Breaking those down, in fact, is possibly more important than encouraging action on their behalf.
  • Engagement: Humans aren’t set up to understand logic. They’re set up to understand stories. Want to hook an audience? Talk to it, not at it.

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