Andy on Twitter

  • This is more a guide on how to not allocate your spend... 8 Things You Should Know About CMO Spend from Gartner is… ,
  • Great read on the Skimm. Wonder how many marketers are able to comprehend the reach and power of newsletters in the… ,
  • Why it is so important not to discount the power of so called traditional media. Digital and print are one. Journal… ,
  • You really can't make this stuff up. Truly epic brand nonsense. ,
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  • Seems like being onside no longer matters in rugby @AllBlacks,
  • It’s like a mix of rugby and on field lecture. Wonder if they will actually play between resets and penalties. Yawn. @AllBlacks,
  • While I wouldn't put Cheika in the same camp as any of these great coaches, Hansen makes a huge point as applicable… ,
  • If you were looking to create a community within a site - conversations etc.. Which software would you use?,
  • As must read for any marketer. Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy ,
  • Great read... 21 Lessons From Jeff Bezos' Annual Letters To Shareholders - CB Insights Research ,
  • customer satisfaction survey fatigue ,
  • great post from John on how algorithms erode trust and love. ,
  • So the lounge in LA has a dining room but you can only access it if you are going to certain locations… ,
  • So Brilliant.... Banksy painting sells for $1.9 million then self-destructs ,
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IT Efficiency

My current obsession… collecting data on how inefficient IT is. Andy how we can reverse the trend. James has some interesting points culled from IBM…

  • Over 78% of data centers were built before dotcom era
  • Data centers use 10-30x more energy per square foot than office space
  • For every 100 units of energy piped into a data center, only about 3 units are used for actual computing- more than half is cooling.
  • in distributed computing environments up to 85% of computing capacity can sit idle

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