Andy on Twitter

  • Trying to setup any product is enough to send anyone into the depths of despair. So bad. Why can’t everyone just use @google,
  • Hey, anyone got line of sight to a great contract or semi perm proposal writer in the US?,
  • Huge congrats to the Four Pillars gang. Amazing brand building and products are brilliant. Way to go. Beer giant Li… ,
  • And it so so hard for so many small businesses - tax policies and particular are just crazy ,
  • Whoever voted for this guy, please don’t do it again. Clearly has neither the intellect or sensitivity to lead. Ra… ,
  • Makes me physically sick reading this. Thoughts are with all Kiwis and all of you in Christchurch. Just horrific. ,
  • Great suggestions here... How to Configure Your iPhone to Work for You, Not Against You by ,
  • This is a delicious gin from Four Pillars. Up there with the Manly Seasider Gin ,
  • Love the idea of the cool seats but based on the rest of the concept they haven’t flown international cargo class m… ,
  • Going to cancel my SMH subscription. How any credible newspaper could peddle this crap is beyond me. Staggering. ,
  • Love the positive energy of the NZ commentators on what has to be one of the worst displays of rugby by any… ,
  • So A2 milk invests 75% more in marketing and reaps massive results. Great to see a brand with the courage to bet o… ,
  • The hunt for the fish pirates who exploit the sea ... great read ,
  • Execsplaining the McSweeny’s “Business Words” – : The Next Generation ,
  • I see the highlanders are still sporting their awful hi-vis safety vest uniforms.,
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Link Love

Tom is right, the lack of links in press releases is astounding. Equally astounding is how few companies and agencies have adopted the social media release format in its truest sense.

Where I am not so sure is around Tom’s suggestion that they don’t do it because they aren’t rewarded for it. While true  – I’ve yet to see PR people embrace search performance and relevancy into their metrics and strategies – I don’t think it is the reason they aren’t included.

Sadly, I think it is probably just laziness coupled with the usual editing anarchy that surrounds getting a release out.

I used to be puzzled about why PR people are so miserly about including links into their news releases and emails. Even those PR people that know that they should…often don’t.

Yet links are a key Internet currency. Why don’t they understand this?!

And I’m fed up of adding links to my posts about their clients and other relevant material because they are absent from the background materials.

I’ve come to the conclusion that since PR people aren’t putting links into their communications then I shouldn’t need to put those links into my posts. Clearly, if it were important to them, then the links would be there in the source material.

I used to be puzzled about this behavior but now I think I know why: The reason for the lack of the hyperlink — the most fundamental element in a digital document — is that PR people don’t get any credit for it.

PR people are paid for story placement — which is just one side of the story. The SEO benefits from a well-linked story are worth much more.

A link from high-ranked news site will provide far more than a momentary boost in traffic to a company’s web site. It provides a high degree of trust that Google uses to determine rankings in key search results.

This is much much more valuable than the actual news or feature story itself because it affects Google’s ranking of the company web site for a very long time.

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