Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Linked-in to $9bn

Amazing debut for Linked-In today. The noise around valuations and a tech-bubble doesn’t really reflect the work this team has put into building an amazing brand. These guys put in the hard yards. TechCrunch says it well:

… these are all my observations after ten years of interviewing him about LinkedIn, watching him shake his head at the unfairness of the hype cycle and keep slogging away at building LinkedIn regardless. Hoffman should be the role model for entrepreneurs star-struck by the seeming glamour and ease of Silicon Valley’s consumer Internet world. He’s the living incarnation of the reality of the Valley: It may be easier than ever to start a product, but building a company is just as hard as its ever been.

As for the brain-dead commentators wondering if LinkedIn’s IPO represents a bubble, somewhere Hoffman has to be laughing and shaking his head again. What part of spending a decade of building a business with more than 100 million users that no one hyped, that represents one of the few large-scale working examples of a freemium business model screams “BUBBLE” to you people? These are the same people that said Google was wildly overvalued when it priced at under $100 a share.

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