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  • Is this OK? Me thinks not... Here’s how Google knows when an online ad makes you buy the product in real life… ,
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  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
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Love Follows Trust

Was reflecting on my Keynote at Xerocon London last week on “How to Make Love” – in short, how to go beyond simply satisfied customers and create enduring love for your products and brand.

Listening to Tim Ferriss great podcast with Seth Goodin underscored a point I made related to the importance of content.  

Content plays a key role in establishing trust – it’s how we earn attention. You can’t buy love by buying attention, you gotta earn it. And content is one of the primary ways to do it. 

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