Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Love these Principles

Well worth the longer read… but some principles every marketing team should embrace.

  • Cross-functional teams — collaboration among different disciplines fosters creativity
  • Small, dedicated, co-located teams — optimize for team communication and bonding
  • Progress = outcomes, not output — measure all work by its impact on real customers
  • Problem-focused teams — the team is focused on a business problem, not a set of tasks
  • Removing waste — ruthlessly jettison processes that don’t help move outcomes forward
  • Small batch size — work in small increments where possible to test ideas in the world
  • Continuous discovery — understanding prospects and customers is an ongoing journey
  • GOOB (“get out of the building”) — go talk to real customers in their environment
  • Shared understanding — teams aren’t just a sequence of siloed contributions
  • Anti-pattern: rockstars, gurus, ninjas — team cohesion is better than stars
  • Externalizing your work — get ideas out of heads and into tangible forms
  • Making over analysis — just debating ideas is a waste, go try them out
  • Learning over growth — learn what works before you rush into scaling it up
  • Permission to fail — breed a culture of experimentation, which breeds creativity
  • Getting out of the deliverables business — focus on customers, not documentation

Speak Up — Add Your Thoughts

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