Andy on Twitter

  • It’s funny how governments champion a surplus vs breakeven. How much does society miss out on as a result of a surp… ,
  • The roll-up continues, convienently slapping the CX label on it... Accenture Interactive buys Droga5, consultancy c… ,
  • Everything that is wrong with Apple exemplified in one move... total disregard for other users, ecosystems, our lib… ,
  • Loving Rich’s interview with Jack Dorsey. So many ideas and lessons in here. Worth a listen. Thanks ⁦@richroll⁩ ,
  • Am just amazed how bad receipt capture and processing apps are for SMBs. So primitive with poor functions and featu… ,
  • Trying to setup any product is enough to send anyone into the depths of despair. So bad. Why can’t everyone just use @google,
  • Hey, anyone got line of sight to a great contract or semi perm proposal writer in the US?,
  • Huge congrats to the Four Pillars gang. Amazing brand building and products are brilliant. Way to go. Beer giant Li… ,
  • And it so so hard for so many small businesses - tax policies and particular are just crazy ,
  • Whoever voted for this guy, please don’t do it again. Clearly has neither the intellect or sensitivity to lead. Ra… ,
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Love these Principles

Well worth the longer read… but some principles every marketing team should embrace.

  • Cross-functional teams — collaboration among different disciplines fosters creativity
  • Small, dedicated, co-located teams — optimize for team communication and bonding
  • Progress = outcomes, not output — measure all work by its impact on real customers
  • Problem-focused teams — the team is focused on a business problem, not a set of tasks
  • Removing waste — ruthlessly jettison processes that don’t help move outcomes forward
  • Small batch size — work in small increments where possible to test ideas in the world
  • Continuous discovery — understanding prospects and customers is an ongoing journey
  • GOOB (“get out of the building”) — go talk to real customers in their environment
  • Shared understanding — teams aren’t just a sequence of siloed contributions
  • Anti-pattern: rockstars, gurus, ninjas — team cohesion is better than stars
  • Externalizing your work — get ideas out of heads and into tangible forms
  • Making over analysis — just debating ideas is a waste, go try them out
  • Learning over growth — learn what works before you rush into scaling it up
  • Permission to fail — breed a culture of experimentation, which breeds creativity
  • Getting out of the deliverables business — focus on customers, not documentation

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