Andy on Twitter

  • The wall of advertising on Facebook is getting ridiculous. On mobile every third thumb stroke yields another nearl… ,
  • If never ceases to amaze me the inane crap people will suggest marketing is about. What BS. Seth is better than th… ,
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  • Sad to see Rapha close in Sydney. They’ll loose the community and fans. And all that ransom shopping. That’s the i… ,
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  • Spot on commentary about how marketers are missing a trick in owning and defining customer experience. Also like hi… ,
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  • Why focus on millennials ? Why not focus on the underlying structural change and that TV is still fundamentally on… ,
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  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
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Miller on Efficient Enterprise

Interesting recap of an event we spoke at earlier in the week… I agree with his observation that:

I found the discussion interesting, especially as an indication that the IT conversation is changing. This was the second huge IT-focused company that I’ve heard speak in the last few weeks about server consolidation and portfolio management.  (Mark Hurd of HP talked about it at Gartner last week.)

For a long time, IT seemed to be about ever more servers and more applications. We now seem to be instead focused on how to get the most benefit out of a smaller amount of both hardware and software. That certainly makes sense in a time of financial uncertainty. But all the speakers agreed that an efficient IT infrastructure is important not just for saving money, but also for freeing resources, so IT can create new applications that will drive strategic growth in the future.

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