Andy on Twitter

  • It’s funny how governments champion a surplus vs breakeven. How much does society miss out on as a result of a surp… ,
  • The roll-up continues, convienently slapping the CX label on it... Accenture Interactive buys Droga5, consultancy c… ,
  • Everything that is wrong with Apple exemplified in one move... total disregard for other users, ecosystems, our lib… ,
  • Loving Rich’s interview with Jack Dorsey. So many ideas and lessons in here. Worth a listen. Thanks ⁦@richroll⁩ ,
  • Am just amazed how bad receipt capture and processing apps are for SMBs. So primitive with poor functions and featu… ,
  • Trying to setup any product is enough to send anyone into the depths of despair. So bad. Why can’t everyone just use @google,
  • Hey, anyone got line of sight to a great contract or semi perm proposal writer in the US?,
  • Huge congrats to the Four Pillars gang. Amazing brand building and products are brilliant. Way to go. Beer giant Li… ,
  • And it so so hard for so many small businesses - tax policies and particular are just crazy ,
  • Whoever voted for this guy, please don’t do it again. Clearly has neither the intellect or sensitivity to lead. Ra… ,
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Minimal Acceptable

The idea of “minimum viable product” is now a well established construct in the Valley. It accelerated products to market and tends to focus developers on what matters most.

I’d like to posit a similar construct. “minimal acceptable download”. Zinio does this well. I get my fave magazines quickly and can easily read them. Apple Newsreader is the polar opposite. Magazines become bloated at 10x the size of those in Zinio and packed full of stuff they assume I want. As a result, speed of download is impractical and time to content is slow.

It’s time for publishers to start breaking free from Apple’s store and get back to basics. I’m missing pubs like Wired. Get back to the notion of a “minimal acceptable download” and you will win readers. At least that is my hope.

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