Andy on Twitter

  • Peeps... anyone else having no joy getting Zinio or NextIssue to work as a result of iPad updates? @NextIssue,
  • About the only thing I think I can agree with Peters on... Treaty ground fee is wrong... ,
  • "Flexible working has been the worst deal for professional workers – and best one employers" ,
  • Might just be me or has Zinio stopped working on IOS8.2 on an Apple Air @zinio,
  • Now Zinio not working on iPad. These apple updates are wreaking havoc with apps and performance @zinio,
  • dire rugby to watch. Talk about refs killing games. And unfit teams slowing games and scrums. ,
  • Every Mac Is Vulnerable to the Shellshock Bash Exploit: Here's How to Patch OS X « Mac Tips ,
  • New Zealand Martin Aircraft launches self-propelled jet packs for use by emergency services  | Daily Mail Online ,
  • So right... DDB global creative chief Amir Kassaei: Stop categorising ideas by discipline - mUmBRELLA ,
  • “Why Have A Purpose?” by ,
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  • Team Key teaches lessons on democracy to Team Australia ,
  • The TED talk is amazing ... Amy Cuddy Takes a Stand, via ,
  • a must read for all PR folk... ,
  • Back in Rotorua. Man is it cold here...,
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Minimal Acceptable

The idea of “minimum viable product” is now a well established construct in the Valley. It accelerated products to market and tends to focus developers on what matters most.

I’d like to posit a similar construct. “minimal acceptable download”. Zinio does this well. I get my fave magazines quickly and can easily read them. Apple Newsreader is the polar opposite. Magazines become bloated at 10x the size of those in Zinio and packed full of stuff they assume I want. As a result, speed of download is impractical and time to content is slow.

It’s time for publishers to start breaking free from Apple’s store and get back to basics. I’m missing pubs like Wired. Get back to the notion of a “minimal acceptable download” and you will win readers. At least that is my hope.

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