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One Response

  1. By JR on November 8th, 2011 at 7:45 pm

    I think it is about time Comm Bank refreshed its main agency relationships. In my opinion the recent centennial promotion is a bland, colour-less expression of Australian history which Australian history is anything but.

    There is also little to distinguish it from the the previous B&W promotional series, and while the first series of B&W promotions was a breath of fresh air, I now find I have ‘banner blindness’ to the centennial promotions.

    There is no doubt about the execution and quality of production. I think it is simply brilliant, as an agency of Goodby and BMF caliber should be. However I do think they are ‘over-reaching’ a little because they are out of touch with Com Banks audience.

    I am not Australian but I do believe that an Australian institution like Com Bank should be more supportive of its national agencies, which are more than capable of successfully developing the Com Bank account.

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