Andy on Twitter

  • For all those upset that RL positions itself as a US company with NZ roots, this is why. Access to massive amounts… ,
  • Getting served ads -like that promoting the Apple App Store - and reconciling that with digital marketing’s claims… ,
  • When Mark says this I don’t think he is blaming anyone, just speaking the truth. “The biggest lesson from this year… ,
  • Another year. Another brilliant Ad. They've got some magic going here... ,
  • Spot on commentary about how marketers are missing a trick in owning and defining customer experience. Also like hi… ,
  • Be careful peeps. Just got hit by very professional scammers and very aggressive originating from 0390187136. Pret… ,
  • Why focus on millennials ? Why not focus on the underlying structural change and that TV is still fundamentally on… ,
  • Ummmm... No, not really. I love the work does but as an always recovering smoker, I can tell you the addic… ,
  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
  • good for for pulling out of the premium/express lane at AKL airport. It's had the desired effect and order… ,
  • More Millenial myths exposed ,
  • Really enjoying the weekly newsletter. Check out issue 10: ,
  • This is more a guide on how to not allocate your spend... 8 Things You Should Know About CMO Spend from Gartner is… ,
  • Great read on the Skimm. Wonder how many marketers are able to comprehend the reach and power of newsletters in the… ,
  • Why it is so important not to discount the power of so called traditional media. Digital and print are one. Journal… ,
  • Connect

On Asking the Right Questions

Tim at Ideo in the NYT … love the emphasis on ideas…

Q. And how does that manifest itself in the way that you run IDEO?

A. I’ve gone to great lengths to try to encourage what I call an emergent culture at IDEO, where people understand that it’s essentially their responsibility to have good ideas. Not about the work they do every day — we all have to do that — but about new ideas for the company. What are we going to do next? What fields are we going to work in? What are our new big things?

And… on asking the right questions… “It’s very easy in business to get sucked into being reactive to the problems and questions that are right in front of you. And it doesn’t matter how creative you are as a leader, it doesn’t matter how good the answers you come up with. If you’re focusing on the wrong questions, you’re not really providing the leadership you should.

Q. Can you talk more about that?

A. I do think that’s something that we forget — as leaders, probably the most important role we can play is asking the right questions. But the bit we forget is that it is in itself a creative process. Those right questions aren’t just kind of lying around on the ground to be picked up and asked.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]