Andy on Twitter

  • Can Virtual Assistants Gain Real Intelligence? by ,
  • What I love most about this Internet thing - a platform to expose real issues that mainstream media doesn't get to.… ,
  • Superhuman is Spying on You » Mike Industries ,
  • Brilliant. Talk about how your day really was.. “Fine”: A Day in the Life of a Fish | The New Yorker ,
  • The ACCC's Digital Platforms report is due next week With what just went down at the G20 th… ,
  • Why brands and fans can't get enough of Ash Barty ... What a welcome alternative to the Folau's of this world... ,
  • Would have to be really good to Pay $30 a Month to Check Your Email ... Especially if it needs personal handholding… ,
  • I enjoy ⁦@Spotify⁩ - mostly. And I enjoy my privacy. But why do I care if the labels have this information? If it h… ,
  • I’ve leaving Apple. Will this result in more or less cables ? ,
  • The Problem With Brand Purpose ... This is spot on and what I've been saying for years. Brand Purpose might be usef… ,
  • So people like the fave milky drink from downunder - and another which gives them the opp to have coffee with their… ,
  • Great to read about a leader this humble: "I didn't create Fortnite. But I did create and nurture the company that… ,
  • Great to see and @SK-ii making brands more human by harnessing the power of AI and autonomous animat… ,
  • What makes different from bots and digital puppets is AI that enables autonomous animation… ,
  • Connect

On Brand, Off Brand, Or, Just Funny

Not sure what to make of these new Air New Zealand Ads – apparently for Internet release only. Did elicit a chuckle though.

It’s also amusing that marketers somehow draw a line between the Internet and traditional media. As if though doing something on the web gives them a remit to be a little more risqué. That boundary departed a long time ago. If you are going to push the brand, push it everywhere.

Either way, gotta love the new Premium Economy seats. Looking forward to a trip in those soon!

One Response

  1. By Simon Hendery on October 17th, 2010 at 12:35 pm

    There’s a pragmatic reason this Air NZ campaign is web-only – its risqué nature would have been shunned by traditional media. Certainly the Kiwi ad standards body, the ASA, would have given it a serve but the ASA’s mandate doesn’t include policing the web.
    Air NZ have been experimenting with this split approach to online/offline for a while now. I can think of at least a couple of other web-only campaigns that have raised eyebrows for pushing the envelope on good taste.
    I agree with you Andy, it’s an odd branding strategy but I think in Air NZ’s case – where their brand values include innovation, agility, irreverence and informality – it seems to be working for them.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
Indulgences-Coffee