Andy on Twitter

  • Habits vs Goals : A Look at the Benefits of a Systematic Approach to Life ,
  • More please... Rakka, a short film by Neill Blomkamp ,
  • Dalts = hardest working, gutsiest leaders I know. The finest of sportspeople and bloody nice guy ,
  • Mich colder here than the Sth of France. Just saying. No morning swim today. ,
  • Amazing sail by . Boats look similar in terms of raw speed but better setup and smoother. So g… ,
  • So proud of all the amazing sailing and beautiful boat,
  • Watching on EK from Nice to Dubai. Go boys go! Thanks Emirates!!!! And for backup feed ,
  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
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On the CMO Role

Liked this piece from David on collaboration routes for the CMO. My only issue is as defining these as routes for the troubled CMO when in reality they are perfect for any CMO.

Fourth identify and leverage great ideas. Too often silos are constrained and fail to create brilliant offering or marketing innovations. Or there is the ultimate silo tragedy that an all too rare home run product or marketing program is developed in one silo unit and remains hidden because there is no mechanism to leverage it or even to make it know to the rest of the organization. Three organization capabilities are needed to change this. First the silo groups need to be empowered and motivated to create offerings and marketing programs. Second, there needs to be mechanisms to identify and share the existence of winners either through cross-silo meetings or through staff facilitators. Third, there needs to be a process to test and roll out the winners. Firms with this capability have seen a big payoff. Consider that McDonald’s “I’m lovin it” came from Germany, Pantene’s “Hair So Healthy It Shines” came from Taiwan, and Nestlé’s ice cream sack Dibs came from the US. Consider also the learnings for P&G from the Pampers Baby Car web site and the VISA learnings from promoting the Olympics in the US.

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