Andy on Twitter

  • Local burger joint empty of people other than queue of Uber Eats and Deliveroo delivery peeps waiting for orders... sign of the times...,
  • Big congrats to the ⁦@Hubdoc⁩ team... great products deserve to grow together... ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Amazon needs to stop the geofencing nonsense. Can get a kindle book in the US store but not in the AU store. Same b… ,
  • Why are the All Blacks so good? - CNN ,
  • Yep... 😀 ,
  • Am on the hunt for an awesome marketing opps / agile specialist who can help instrument marketing, build our workfl… ,
  • Good read ,
  • Great guy and great agency. Well deserved. ,
  • More rugby rule ridiculousness... Mataele should have been carded for not making an attempt to get the ball. He too… ,
  • Correlation does not imply causation via @campaignmag,
  • Great podcast. As is the one hosted by terrific advice for all of us who need more sleep. ,
  • Connect

On The Financial Review

Australia’s leading Financial Publication started rolling out its new digital strategy today, starting with new pricing for digital subscribers. Overall, a smart move that should make it accessible to more.

This is even more critical when considering the likely shift to increasing tablet-based media consumption which is centered more on the individual rather than the group. As more social features are integrated into publications, this of course changes.

As tablet adoption follows a similar trajectory to smartphones, digital media consumption will shift from complimenting print to dominating it. While print will continue to be a key part of the media landscape, the Fin is doing exactly what smart publishers should do and that is develop a “better together” proposition for marketers.

 

This is just the start though. Publishers are going to have to quickly embrace the richness of the tablet medium. That means embracing video, audio, radio, interactive games and more. To make the application stick, they are going to have to move from driving impressions to expressions. What readers do on the app will be as important as what they read. That is where things get really interesting for us as advertisers.

 

Exciting times to be a marketer.

 

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]