Andy on Twitter

  • Can Virtual Assistants Gain Real Intelligence? by ,
  • What I love most about this Internet thing - a platform to expose real issues that mainstream media doesn't get to.… ,
  • Superhuman is Spying on You » Mike Industries ,
  • Brilliant. Talk about how your day really was.. “Fine”: A Day in the Life of a Fish | The New Yorker ,
  • The ACCC's Digital Platforms report is due next week With what just went down at the G20 th… ,
  • Why brands and fans can't get enough of Ash Barty ... What a welcome alternative to the Folau's of this world... ,
  • Would have to be really good to Pay $30 a Month to Check Your Email ... Especially if it needs personal handholding… ,
  • I enjoy ⁦@Spotify⁩ - mostly. And I enjoy my privacy. But why do I care if the labels have this information? If it h… ,
  • I’ve leaving Apple. Will this result in more or less cables ? ,
  • The Problem With Brand Purpose ... This is spot on and what I've been saying for years. Brand Purpose might be usef… ,
  • So people like the fave milky drink from downunder - and another which gives them the opp to have coffee with their… ,
  • Great to read about a leader this humble: "I didn't create Fortnite. But I did create and nurture the company that… ,
  • Great to see and @SK-ii making brands more human by harnessing the power of AI and autonomous animat… ,
  • What makes different from bots and digital puppets is AI that enables autonomous animation… ,
  • Connect

On Trust

If you don’t follow the Edelman Trust Barometer, you should. Some key points from Steve’s latest blog post:

  • There’s been a decline in trust in "a person like myself" and regular employees, arguably because of "over-friending"
  • Trust in credentialed experts (70%) and company technical specialists (64%) is soaring
  • Informed publics (media consumers) need to hear things three to five times for it to effect a behavior change
  • To stand out and build trust, businesses must activate internal thought leaders across several spheres of media

I also thought this construct was pretty good. My only concern is that the various leaves are obscured in the river of news.

image

3 Responses

  1. By Pebbles on November 15th, 2011 at 11:55 pm

    Dag nabbit good stuff you whippnersappers!

  2. By bfyzexqfgt on November 16th, 2011 at 2:32 am

    gJyCUX tdaplxolxror

  3. By icdislfjfso on November 18th, 2011 at 4:32 am

    c0g95l mojbqdndxvnx

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
Indulgences-Coffee