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Participating vs. Broadcasting

The use of social networks is definitely forking. For some it is about participation. For others, it’s about broadcasting.

Put differently, people who are members of online social networks are not so much “networking” as they are “broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle,” says Lee Rainie, the director of the Pew Internet & American Life Project, a polling organisation. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever.

Good read from over at The Economist.

One Response

  1. By Jeroen Verdonk on July 6th, 2009 at 3:10 am

    Hi Andy,

    In case you are interested, Forrester have written a book on the concept of Social Media and how people use the platform called the Gorundswell, well worth reading!

    http://www.forrester.com/Groundswell/index.html

    Regards,
    Jeroen

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