Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Learned

Perhaps they got the store concept wrong

Interesting read on Bloomberg about retailers shuttering their Facebook stores. What’s surprising is that they didn’t try new concepts all together. Why would you shop the same experience in Facebook that you could have on the web? If the alternate store is one bookmarked click away, then there is hardly stickiness.

We’ve had an alternate experience at CBA – the Facebook community is vibrant and its an exciting channel. We don’t want another branch in Facebook, we want Facebook to be an extension of our branches. For the two together, to create a better and differentiated experience. Ok, it’s early days. And that’s why shuttering stores seems remarkably shortsighted. 

It also seems to miss one of the killer elements that Facebook offers us all – a compelling and low-cost platform on which to experience and play. Play is the key factor. It is what people do when they get there. I wonder how many of these retailers tried to reinvent retailing as a game in facebook? 

We’d give Facebook an “F” for fun, and and “A” for marketing impact.

One Response

  1. By Kenneth on February 26th, 2012 at 7:28 pm

    Hi Andy,
    I admire your attitude toward Facebook!
    It is interesting how an FB wall can become a service portal for some businesses – however for financial services (and any business that has privacy issues in service delivery) it isn’t possible to actually provide substantive service contact there, so the portal can become more of a ‘service quality complaints portal’. CBA is brave and honest the way they manage that in the open.
    Any thoughts about keeping a good mix on the wall and managing it toward the positive, while avoiding too much self-promo posting that turns people away? And can you share any impression about how many eyes are attracted to your ‘fun’ tools vs the wall?

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