Andy on Twitter

  • Really, directly in the middle of the biggest city in Australia and two bars from and NBN that is gl… ,
  • Great piece of writing ... The Forgotten Legend of Silicon Valley’s Flying Saucer Man ,
  • Cardinal Pell, top advisor to Pope Francis, found guilty of ‘historical sexual offenses’ | America Magazine ,
  • Never buy a Miele appliance. Service levels are appalling. @MieleAustralia,
  • A Primer on Digital Humans by @soulmachines,
  • OK ... that's a quote to ponder: "In today's economy, innovation means elegant theft: robbery of your data, privacy… ,
  • Great read for all of you suffering from . ,
  • The wall of advertising on Facebook is getting ridiculous. On mobile every third thumb stroke yields another nearl… ,
  • If never ceases to amaze me the inane crap people will suggest marketing is about. What BS. Seth is better than th… ,
  • That could be it. Yikes. ,
  • Sad to see Rapha close in Sydney. They’ll loose the community and fans. And all that ransom shopping. That’s the i… ,
  • For all those upset that RL positions itself as a US company with NZ roots, this is why. Access to massive amounts… ,
  • Getting served ads -like that promoting the Apple App Store - and reconciling that with digital marketing’s claims… ,
  • When Mark says this I don’t think he is blaming anyone, just speaking the truth. “The biggest lesson from this year… ,
  • Another year. Another brilliant Ad. They've got some magic going here... ,
  • Learned

Recommendations Matter

Any online site needs to incorporate recommendations.

Recommendations on products, content, people. On just about everything.

Recommendations are a barometer of trust. The Global Trust in Advertising survey released this month says that the majority of digital users, trust lies first and foremost in recommendations and opinions from their peers. As for the bulk of formats found on web sites or on mobile (such as various flavors of display advertising), they fall to the bottom of the chart. Nielsen’s study, based on 26,000 respondents in 56 countries, was conducted in Q3 2011.

 

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