Andy on Twitter

  • Air NZ's cool new technology ,
  • The next big thing... Sushi burritos ,
  • New Blue Bottle in Palo Alto is cool. Love the workspace to rent behind it. Great idea ,
  • Content Marketing Idea for Small Businesses: Let Your Customers Do The Talking With User Generated Content ,
  • Loving the new Gin Wigmore album. Blood to Bone. Lovely. @ginwigmore,
  • Why Can’t You Draw The Face of a Penny? Understand the Reason and Learn Spanish Twice as Fast: ,
  • “For an idea that does not first seem insane, there is no hope.” - Albert Einstein,
  • A Year Without Screens: One Man's Digital Detox ,
  • The new behavioralism | ROUGH TYPE ,
  • Too good. Bones Brigade: An Autobiography (Rodney Mullen Re-Edit) ,
  • Seriously, have you just forgotten about this flight all together? Really... @FlyAirNZ,
  • Hey, would be polite to let us know what is up with NZ842. No announcements and nobody at the gate. ,
  • How to Easily Save 60 Minutes Every Day - - The Buffer... ,
  • too good... all the ways to say NO that you need... ,
  • Liked this list of reads. ,
  • Learned

Recommendations Matter

Any online site needs to incorporate recommendations.

Recommendations on products, content, people. On just about everything.

Recommendations are a barometer of trust. The Global Trust in Advertising survey released this month says that the majority of digital users, trust lies first and foremost in recommendations and opinions from their peers. As for the bulk of formats found on web sites or on mobile (such as various flavors of display advertising), they fall to the bottom of the chart. Nielsen’s study, based on 26,000 respondents in 56 countries, was conducted in Q3 2011.

 

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