Andy on Twitter

  • Peeps... anyone else having no joy getting Zinio or NextIssue to work as a result of iPad updates? @NextIssue,
  • About the only thing I think I can agree with Peters on... Treaty ground fee is wrong... ,
  • "Flexible working has been the worst deal for professional workers – and best one employers" ,
  • Might just be me or has Zinio stopped working on IOS8.2 on an Apple Air @zinio,
  • Now Zinio not working on iPad. These apple updates are wreaking havoc with apps and performance @zinio,
  • dire rugby to watch. Talk about refs killing games. And unfit teams slowing games and scrums. ,
  • Every Mac Is Vulnerable to the Shellshock Bash Exploit: Here's How to Patch OS X « Mac Tips ,
  • New Zealand Martin Aircraft launches self-propelled jet packs for use by emergency services  | Daily Mail Online ,
  • So right... DDB global creative chief Amir Kassaei: Stop categorising ideas by discipline - mUmBRELLA ,
  • “Why Have A Purpose?” by ,
  • A must app for all you brainstormers... Post-it Plus App ,
  • Team Key teaches lessons on democracy to Team Australia ,
  • The TED talk is amazing ... Amy Cuddy Takes a Stand, via ,
  • a must read for all PR folk... ,
  • Back in Rotorua. Man is it cold here...,
  • Learned

Recommendations Matter

Any online site needs to incorporate recommendations.

Recommendations on products, content, people. On just about everything.

Recommendations are a barometer of trust. The Global Trust in Advertising survey released this month says that the majority of digital users, trust lies first and foremost in recommendations and opinions from their peers. As for the bulk of formats found on web sites or on mobile (such as various flavors of display advertising), they fall to the bottom of the chart. Nielsen’s study, based on 26,000 respondents in 56 countries, was conducted in Q3 2011.

 

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