Andy on Twitter

  • Can Virtual Assistants Gain Real Intelligence? by ,
  • What I love most about this Internet thing - a platform to expose real issues that mainstream media doesn't get to.… ,
  • Superhuman is Spying on You » Mike Industries ,
  • Brilliant. Talk about how your day really was.. “Fine”: A Day in the Life of a Fish | The New Yorker ,
  • The ACCC's Digital Platforms report is due next week With what just went down at the G20 th… ,
  • Why brands and fans can't get enough of Ash Barty ... What a welcome alternative to the Folau's of this world... ,
  • Would have to be really good to Pay $30 a Month to Check Your Email ... Especially if it needs personal handholding… ,
  • I enjoy ⁦@Spotify⁩ - mostly. And I enjoy my privacy. But why do I care if the labels have this information? If it h… ,
  • I’ve leaving Apple. Will this result in more or less cables ? ,
  • The Problem With Brand Purpose ... This is spot on and what I've been saying for years. Brand Purpose might be usef… ,
  • So people like the fave milky drink from downunder - and another which gives them the opp to have coffee with their… ,
  • Great to read about a leader this humble: "I didn't create Fortnite. But I did create and nurture the company that… ,
  • Great to see and @SK-ii making brands more human by harnessing the power of AI and autonomous animat… ,
  • What makes different from bots and digital puppets is AI that enables autonomous animation… ,
  • Connect

Sometimes its the message, not the medium

If GM thinks Facebook ads don’t payoff, they shouldn’t advertise there. The fact that Ford does says it all really. Different mediums will work differently for different brands – and their respective marketing shops.

For us at CBA, they pay off. If they didn’t we might stop, but we’d also be mindful of the folks that follow and like us, and expect us to participate in their favourite online destination.

The ROI is clear – both in advertising, promotions, and community engagement. In fact, if I had one complaint about Facebook it would be this, at times, it is very, very effective. We have had campaigns we envisaged running for a month sell out in days – reducing the brand reach. But that’s ok.

The reality is that GM Isn’t abandoing facebook. Just advertising.

“Although many will latch onto this news in the next few days as a reason for the skepticism around Facebook’s advertising model to continue, we believe that this proves that Facebook’s power lies in engagement, not display advertising. According to the WSJ report, GM is still spending approximately $30 million on Facebook. They’re not abandoning ship,” Dachis said.  “Engaged users on Facebook – whether they’re on mobile or the browser – will monetize better than throwing mobile or display ads at them.”

My prediction, is that we will see much, much, much more advertising on Facebook. When paired with an analytics platform Facebook will light-up and the skeptics, inlcuding GM, will be back.

You’d have to be ignoring the worlds most powerful social media platform at your peril.

2 Responses

  1. By Peter Bray on May 31st, 2012 at 8:07 pm

    Interesting article Andy. I have a very different perspective on Facebook display advertising, have a look at

    http://blog.sputnikagency.com/bet-on-facebook-or-google-probably-google/

    when you can

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
Indulgences-Coffee