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Spin Baby Spin

One of the brilliant things about new media is it’s ability to respond to PR spin not on the Editorial page but in the stream of news.

For a new world company. Facebook’s PR is decidedly old world. From the debacle at D through their latest obtuse response.

Great PR is all about great counsel and talent. Here, they followed the same playbook at Google and are landing roughly in the same spot. The good news flows from the normal sources of puff and fluff. But as soon as the content turns hard, the PR machine falters.

You gotta love how Michael exposes this.

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2 Responses

  1. By Alan Kelly on September 21st, 2010 at 7:03 am

    Spin anatomy is revealed in The Standard Table of Influence Strategies at http://www.plays2run.com.

    In this case, Facebook is countering a “Label.” It’s a framing play that applies an unwanted soundbite (“FB Phone”) to an unwitting player (FB). Michael’s deconstruction of the FB statement shows three plays at work:

    (1) “Fiat,” a strategy that declares facts and intent
    (2) “Red Herring” to throw us off the FB Phone scent, and
    (3) “Recast” to morph a discussion to a player’s liking

    Bottom line: FB’s plays are classic moves for the dodging player.

  2. By web design tools on September 13th, 2011 at 6:15 am

    Thanks, I’ve recently been searching for information about this subject matter for ages and yours is the best I have discovered so far.

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