Andy on Twitter

  • It’s funny how governments champion a surplus vs breakeven. How much does society miss out on as a result of a surp… ,
  • The roll-up continues, convienently slapping the CX label on it... Accenture Interactive buys Droga5, consultancy c… ,
  • Everything that is wrong with Apple exemplified in one move... total disregard for other users, ecosystems, our lib… ,
  • Loving Rich’s interview with Jack Dorsey. So many ideas and lessons in here. Worth a listen. Thanks ⁦@richroll⁩ ,
  • Am just amazed how bad receipt capture and processing apps are for SMBs. So primitive with poor functions and featu… ,
  • Trying to setup any product is enough to send anyone into the depths of despair. So bad. Why can’t everyone just use @google,
  • Hey, anyone got line of sight to a great contract or semi perm proposal writer in the US?,
  • Huge congrats to the Four Pillars gang. Amazing brand building and products are brilliant. Way to go. Beer giant Li… ,
  • And it so so hard for so many small businesses - tax policies and particular are just crazy ,
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Start With Replatforming

My contribution to what will be I am sure a tsunami of predictions…

Marketers need to go beyond digital as a discrete discipline and view it as the foundation of modern marketing. This first and foremost necessitates a replatforming of marketing from spreadsheets, random tools, and vendor-specific technologies to a coherent platform from which marketing can be orchestrated. Marketing workflow, assets, performance analysis, and orchestration will all need to take place in the cloud if marketers are to compete. As marketers look to returns on these crucial investments, a new generation in marketing decision support systems will provide the insight into aggregate marketing performance, breaking them free of narrow and myopic ROI analysis.

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