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Stunning Billboard

I love creative marketing– especially when it is designed to save lives: The first heavy rains after summer bring the highest death toll on New Zealand roads. To alert people to the dangers of driving in the wet, we created billboards that bleed everytime it rained. This year in Papakura, there were no deaths during the easter period.

billboard

 

2 Responses

  1. By Chas Edwards on July 8th, 2009 at 11:59 am

    Andy–I love this campaign too. But I’m hoping this isn’t a precursor to banner ads that spew fake blood onto my keyboard!

  2. By Valerie Hausladen on July 13th, 2009 at 4:10 pm

    Wow… what an effective and gripping ad. Andy, I love your site too.

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